Google推广与B2B平台对比：如何通过SEMrush找到最佳关键词

Google推广与B2B平台对比：如何通过SEMrush找到最佳关键词

Google Promotion vs B2B Platforms: How to Find the Best Keywords with SEMrush

在当今数字营销领域，搜索引擎优化(SEO)和Google推广是企业获取流量的两大核心策略。本文将详细介绍如何利用专业工具SEMrush找到最具价值的关键词，实现最佳的SEO效果和广告投放回报。

In today's digital marketing landscape, Search Engine Optimization (SEO) and Google Promotion are two core strategies for businesses to acquire traffic. This article provides a detailed guide on how to use the professional tool SEMrush to find the most valuable keywords, achieving optimal SEO results and advertising ROI.

一、建立初始关键词列表 | Building an Initial Keyword List

1. 访问SEMrush的自然流量研究中心 | Access SEMrush's Organic Traffic Research Center

2. 输入竞争对手域名并点击"搜索" | Enter competitor domains and click "Search"

3. 获取竞争对手在Google前100名排名的关键词 | Obtain keywords ranking in Google's top 100 from competitors

4. 使用过滤器筛选与产品最相关的搜索词 | Use filters to select the most relevant search terms for your products

二、使用关键词魔术工具扩展词库 | Expanding Keyword Library with Keyword Magic Tool

• 输入种子关键词(如"air fryer recipes") | Input seed keywords (e.g., "air fryer recipes")

• 点击"搜索"获取扩展词表 | Click "Search" to get an expanded keyword list

• 通过筛选条件分析： | Analyze through filter conditions:

- 特定国家竞争情况 | Competition in specific countries

- 搜索量数据 | Search volume data

- 每次点击成本(CPC) | Cost Per Click (CPC)

- SERP特征 | SERP features

三、三种方法找到高价值低竞争关键词 | Three Methods to Find High-Value, Low-Competition Keywords

方法1 评估关键词难度(KD)：分析关键词进入Google前100名的难度等级 | Method 1 Evaluate Keyword Difficulty (KD): Analyze the difficulty level of keywords entering Google's top 100

方法2 估算CPC竞争：通过PPC密度间接判断自然搜索竞争程度 | Method 2 Estimate CPC Competition: Indirectly judge natural search competition through PPC density

方法3 使用关键词概述报告：快速评估大量关键词的竞争状况 | Method 3 Use Keyword Overview Report: Quickly assess competition status of numerous keywords

Google推广的独特优势 | Unique Advantages of Google Promotion

1. 精准定位：可根据地理位置、设备类型、时间段等多维度定向 | Precise Targeting: Multi-dimensional targeting based on location, device type, time period, etc.

2. 即时效果：相比SEO需要时间积累，广告可立即带来流量 | Immediate Results: Unlike SEO which requires time to accumulate, ads can bring traffic instantly

3. 数据透明：提供详细的点击率、转化率等绩效指标 | Transparent Data: Provides detailed performance metrics like click-through rates and conversion rates

4. 灵活调整：可根据效果随时优化广告内容和投放策略 | Flexible Adjustments: Optimize ad content and delivery strategies based on performance at any time

通过结合SEMrush的关键词分析工具和Google推广的精准投放能力，企业可以构建完整的数字营销体系，实现短期效果与长期品牌建设的完美平衡。

By combining SEMrush's keyword analysis tools with the precise targeting capabilities of Google Promotion, businesses can build a comprehensive digital marketing system, achieving a perfect balance between short-term results and long-term brand building.