SEO推广 vs SEM推广：TikTok跨境电商的赚钱机会分析
对于电商从业者来说，了解国内外市场差异至关重要。本文将重点分析跨境电商现状及TikTok平台的商业机会。
跨境电商优势分析：
1. 更广阔的客户群体
Compared to the saturated domestic market, international markets offer significantly larger customer bases with relatively less competition.
2. 持续扩张的市场规模
TikTok has fully opened Asian markets and continues to expand in Southeast Asia, UK, US and other regions, creating growing opportunities for merchants.
3. 平台红利期
Similar to Facebook's golden period (2012-2014), TikTok is currently in its prime development phase with huge growth potential.
4. 直播带货趋势
Live-streaming commerce, already huge in China, is gaining global traction. Language barriers can be overcome through collaborations with local influencers.
5. 政策支持
From new cross-border e-commerce bases to special logistics routes, government policies strongly support this sector's development.
6. 降低的入驻门槛
TikTok recently reduced store deposits to $90, significantly lowering the entry barrier for small merchants.
需要注意的风险：
1. 平台扣分机制
TikTok strictly enforces penalty points for violations (wrong categories, delayed shipments, etc.), though stores only get banned after accumulating 48 points.
2. 利润计算复杂性
Pricing strategies require careful calculation. A common approach is setting prices 5x higher than cost, then offering 50% discounts to maintain profitability.
SEO优化建议： 对于跨境电商卖家，建议同时采用SEO和SEM策略。SEO带来长期稳定流量，SEM则能快速获取精准客户。TikTok平台的内容SEO尤其重要，需优化视频标题、标签和描述。
SEO Tip: For cross-border sellers, combining SEO and SEM strategies is ideal. While SEO builds sustainable traffic, SEM delivers immediate results. Content SEO for TikTok videos (titles, hashtags, descriptions) is particularly crucial.