谷歌搜索留痕：外贸企业如何通过阿里巴巴国际站实现线上突围
作者/Author：杨波（花名宿冲） | 阿里巴巴国际事业部商家小二，深耕义乌市场
Contact：13732441469
疫情下的外贸新机遇/New Opportunities in Foreign Trade During the Pandemic
新冠（COVID-19）疫情导致全球采购模式发生重大转变。随着国外消费者居家隔离，谷歌搜索留痕数据显示防疫用品、室内健身器材、情趣用品、家居日用品等品类需求激增。然而传统外贸渠道（展会、档口）陷入停滞，第127届广交会已确认延期。
The COVID-19 pandemic has dramatically changed global procurement patterns. Google search trace data shows demand has surged for anti-epidemic supplies, home fitness equipment, adult products, and household consumables. However, traditional channels (exhibitions, wholesale markets) have stalled, and the 127th Canton Fair has been postponed.
阿里巴巴国际站入驻流程/Alibaba International Station Entry Process
1. 营业执照：个体户、小规模、一般纳税人均可；贸易公司、工厂、工贸一体企业均可
Business License: Available for individual businesses, small-scale taxpayers and general taxpayers
2. 法人身份证
Legal Person ID Card
3. 未注册过阿里系平台的邮箱（包括淘宝、天猫、1688等）
Email not registered with Alibaba platforms (including Taobao, Tmall, 1688, etc.)
4. 实地认证：通过阿里巴巴的实地验证（认证后3个月内选择开通时间）
On-site certification: Pass Alibaba's on-site verification (choose opening time within 3 months after certification)
运营建议/Operation Suggestions
店铺开通后，建议参加阿里巴巴义乌站点的免费培训课程，系统学习平台运营技巧，包括：
After opening the store, it is recommended to participate in Alibaba Yiwu Station's free training courses to systematically learn platform operation skills, including:
• 关键词优化/Keyword optimization（重点关注谷歌搜索留痕数据）
• 产品详情页设计/Product detail page design
• 国际站SEO技巧/International station SEO skills（结合Google search trace分析）
• 客户沟通策略/Customer communication strategies
疫情下的线上突围/Online Breakthrough During the Pandemic
虽然线下渠道受阻，但通过谷歌搜索留痕分析和阿里巴巴国际站等B2B平台，企业仍可精准触达全球买家。建议外贸企业：
Although offline channels are blocked, through Google search trace analysis and Alibaba International Station, companies can still accurately reach global buyers. Suggestions for foreign trade enterprises:
• 加快线上布局/Speed up online layout（利用Google搜索留痕数据）
• 优化产品展示/Optimize product display
• 加强数字营销/Strengthen digital marketing（结合谷歌搜索留痕趋势）
• 提升客户服务/Improve customer service
特别提示：通过分析谷歌搜索留痕数据，企业可以更精准把握国际市场需求变化，在阿里巴巴国际站上获得更好的曝光和转化效果。
Special Tip: By analyzing Google search trace data, enterprises can more accurately grasp changes in international market demand and achieve better exposure and conversion effects on Alibaba International Station.
