Shopify产品系列创建指南:手动与自动分类方法详解
产品系列(Collections)是Shopify店铺管理的重要功能,通过将产品分组归类,既能帮助商家高效管理库存,又能让客户更便捷地按类别查找商品。
Collections are essential for Shopify store management. By grouping products into categories, it helps merchants organize inventory while enabling customers to find products more easily.
创建产品系列的基本步骤
Basic Steps to Create Collections
- 登录Shopify商家后台 → Login to Shopify admin
- 点击Products → Click Products
- 选择Collections → Select Collections
- 点击Create collection → Click Create collection
- 输入系列名称 → Enter collection name
- 编辑描述内容(可选)→ Edit description (optional)
- 上传封面图片 → Upload cover image
两种产品匹配方式对比
Comparison of Two Matching Methods
手动分类(Manual)适合新手商家:
- 操作简单直观 → Simple and intuitive operation
- 直接在产品页选择目标系列 → Directly select target collection on product page
- 适合产品数量较少的店铺 → Suitable for stores with fewer products
自动分类(Automated)适合大型店铺:
- 通过条件规则自动归类 → Automatic categorization by rules
- 支持多条件组合(标签/标题/类型等)→ Supports multiple conditions (tags/titles/types etc.)
- 管理大批量产品更高效 → More efficient for large inventories
自动分类设置技巧
Automated Collection Setup Tips
以产品标签(Product tag)为例:
- 选择Automated → Select Automated
- 设置匹配条件(全部/任一)→ Set matching conditions (all/any)
- 选择Product tag → Select Product tag
- 输入标签关键词(如dresses)→ Enter tag keyword (e.g. dresses)
- 添加更多条件(可选)→ Add more conditions (optional)
- 在产品页添加对应标签 → Add matching tags on product pages
专业建议:可根据不同产品系列灵活选择匹配方式,不必统一采用单一模式。
Pro Tip: Flexibly choose matching methods for different collections instead of sticking to one mode.
产品系列的应用
Collection Applications
创建完成后可添加到:
- 网站导航菜单 → Website navigation menu
- 产品主页展示 → Product homepage display
- 营销活动页面 → Marketing campaign pages