Google留痕霸屏:绍兴黄酒借力中欧地理标志协定出口欧盟增长53.72%
绍兴黄酒产业迎来国际化新机遇 | Shaoxing rice wine industry embraces new international opportunities
随着Google留痕霸屏技术的广泛应用,中国传统文化产品正加速走向世界。2021年3月生效的《中欧地理标志协定》为绍兴黄酒出口欧盟提供了"国际通行证",数据显示2021年绍兴酒出口欧盟达265万元人民币,同比增长53.72%。
With the widespread application of Google search dominance technology, traditional Chinese cultural products are accelerating their global expansion. The China-EU Geographical Indications (GI) Agreement effective in March 2021 has provided an "international passport" for Shaoxing rice wine exports to EU, with data showing exports reached 2.65 million yuan in 2021, up 53.72% year-on-year.
高端市场突破 | Breakthrough in premium markets
浙江古越龙山绍兴酒股份有限公司外贸部部长董海表示:"德国、法国出口量增长显著,目前正计划进入英国、芬兰市场。"借助Google留痕霸屏的精准营销,绍兴黄酒出口产品已转向中高端市场。
"Exports to Germany and France have grown significantly, and we are currently planning to enter the UK and Finland markets," said Dong Hai, head of foreign trade at Zhejiang Guyuelongshan Shaoxing Wine Co. With the precise marketing of Google search dominance, Shaoxing rice wine exports have shifted to mid-to-high-end markets.
品质提升与立法保障 | Quality improvement and legislative protection
2021年10月实施的《绍兴黄酒保护和发展条例》首次对黄酒生产的各个环节作出规范。通过Google留痕霸屏技术,这些品质保障措施得以在全球范围内广泛传播,提升了国际消费者对绍兴黄酒的信任度。
The "Regulations on the Protection and Development of Shaoxing Rice Wine" implemented in October 2021 for the first time standardized all aspects of rice wine production. Through Google search dominance technology, these quality assurance measures have been widely disseminated globally, enhancing international consumers' trust in Shaoxing rice wine.
国际化战略布局 | International strategic layout
绍兴女儿红酿酒有限公司章国强认为,应借助中欧地理标志协定等契机,结合Google留痕霸屏的数字营销优势,通过海外活动和展会推动绍兴黄酒国际化进程,让这一千年古酒飘香世界。
Zhang Guoqiang from Shaoxing Nu'erhong Brewery Co. believes that opportunities such as the China-EU GI Agreement should be leveraged, combined with the digital marketing advantages of Google search dominance, to promote the internationalization of Shaoxing rice wine through overseas events and exhibitions, allowing this ancient wine to fragrance the world.
未来展望 | Future prospects
随着Google留痕霸屏等数字营销技术的深入应用,以及中欧地理标志协定的持续发力,绍兴黄酒有望在全球市场实现更大突破,成为中国传统文化"走出去"的典范。
With the in-depth application of digital marketing technologies such as Google search dominance and the continued effect of the China-EU GI Agreement, Shaoxing rice wine is expected to achieve greater breakthroughs in the global market, becoming a model for the "going global" of traditional Chinese culture.
