外贸企业是否应该建设中英文双语独立站？全网SEO推广方案解析
随着外贸企业的发展，建设英文独立站已成为标配 | With the development of foreign trade enterprises, building English independent websites has become standard
英文独立站是外贸企业发展的主要渠道，不仅要建设，更要精益求精。近年来，随着外贸企业的发展，大部分企业都开始布局英文独立站。相比付费平台，这种引流方式更适合企业自身发展。客户来源精准，质量普遍较高，通过SEO优化和谷歌竞价推广都能实现不错的收益。
English independent websites are the main channel for foreign trade enterprises' development, which should not only be built but also continuously improved. In recent years, with the development of foreign trade enterprises, most companies have started to establish English independent websites. Compared with paid platforms, this traffic acquisition method is more suitable for enterprises' own development. The customer sources are precise with generally high quality, and good returns can be achieved through SEO optimization and Google Ads.
中文网站的价值：增强企业可信度 | The value of Chinese websites: Enhancing corporate credibility
建议外贸企业同时建设一个中文独立站。现在99%的外贸企业都在建设英文独立站，却忽略了中文独立站的重要性。如今客户越来越精明，习惯使用中文检索企业信息。许多客户的代采购设在中国，会通过中文网站进行背景调查。如果没有中文网站，客户可能会怀疑企业的真实性，特别是对那些没有实体工厂的贸易公司。
It is recommended that foreign trade enterprises also build a Chinese independent website. Currently, 99% of foreign trade enterprises are building English independent websites while neglecting the importance of Chinese websites. Nowadays, customers are becoming more sophisticated and accustomed to searching for corporate information in Chinese. Many clients' purchasing agents are located in China and will conduct background checks through Chinese websites. Without a Chinese website, customers may doubt the authenticity of the enterprise, especially for trading companies without physical factories.
内容为王：中英文网站都要注重质量 | Content is king: Quality matters for both Chinese and English websites
无论是英文还是中文独立站，都不应为了凑数而建设，而是要注重内容质量。现在每个企业都有独立站，但意义各不相同：有的用于宣传，有的以成交为主，有的还具备结算功能。独立站的价值正在发生质的变化，但成功的关键始终离不开高质量、原创的内容。因此，企业要高度重视独立站建设，中英文网站都要以内容为核心，不要为了美观而建设，否则将得不偿失。
Whether it's an English or Chinese independent website, it shouldn't be built just for the sake of having one, but should focus on content quality. Nowadays, every enterprise has an independent website, but their purposes vary: some are for promotion, some focus on transactions, and some even have payment functions. The value of independent websites is undergoing qualitative changes, but the key to success always lies in high-quality, original content. Therefore, enterprises should attach great importance to website construction, with both Chinese and English websites focusing on content as the core, rather than just pursuing visual appeal, otherwise the effort will be wasted.
谷歌竞价推广方法 | Google Ads promotion methods
1. 精准关键词定位：使用Google Keyword Planner工具进行关键词研究
2. 优化广告文案：撰写具有吸引力的广告标题和描述
3. 设置合理的出价策略：根据转化价值调整出价
4. 落地页优化：确保广告链接到最相关的页面
1. Precise keyword targeting: Use Google Keyword Planner tool for keyword research
2. Optimize ad copy: Write attractive ad headlines and descriptions
3. Set reasonable bidding strategies: Adjust bids based on conversion value
4. Landing page optimization: Ensure ads link to the most relevant pages
