外贸推广没效果？谷歌竞价推广工作解析与外贸入门指南
为什么外贸推广没有订单？ | Why No Orders from Foreign Trade Promotion?
许多外贸新手常遇到"第一的推广没订单"的困境，特别是对于"谷歌竞价推广工作怎么样"这个问题充满疑惑。实际上，外贸推广需要系统性的策略和持续优化。
Many beginners in foreign trade often face the dilemma of "getting no orders from initial promotions", especially wondering "how effective Google Ads really is". In fact, foreign trade promotion requires systematic strategies and continuous optimization.
外贸基础知识 | Foreign Trade Fundamentals
对外贸易（Foreign Trade）是指两国之间的货品和技术交易往来。外贸交易通常以美元结算，目前1美元≈7人民币。即使是1美分的差价，在批量交易中也能带来可观利润。
Foreign trade refers to the exchange of goods and technologies between countries. Transactions are usually settled in USD, with current exchange rate at 1USD≈7CNY. Even a 1-cent price difference can generate significant profits in bulk trading.
外贸政策支持 | Government Support Policies
中国政府为外贸企业提供多项支持政策：
- 出口退税：增值税和消费税按比例返还
- 关税减免：降低企业出口成本
- 法律保障：保护外商合法权益
- 展会平台：进博会、服贸会等国际展会
Chinese government provides various support policies for foreign trade enterprises:
- Export Tax Rebate: VAT and consumption tax refund
- Tariff Reduction: Lower export costs
- Legal Protection: Safeguard foreign investors' rights
- Exhibition Platforms: CIIE, CIFTIS and other international fairs
外贸市场数据 | Market Statistics
根据海关总署数据，2022年上半年进出口总值达23.6万亿元，同比增长10.04%。"一带一路"倡议为外贸发展带来新机遇。
According to China Customs, total import/export value reached 23.6 trillion yuan in H1 2022, a 10.04% YoY increase. The Belt and Road Initiative creates new opportunities.
外贸推广建议 | Promotion Recommendations
对于"想做外贸不知从何下手"的新手，我们建议：
- 先了解目标市场法规和文化
- 选择合适的产品和定价策略
- 优化Google Ads投放（关键词、着陆页等）
- 参加国际展会建立客户关系
- 利用政府扶持政策降低成本
For beginners who "want to start foreign trade but don't know how", we recommend:
- Understand target market regulations and culture
- Select suitable products and pricing strategies
- Optimize Google Ads (keywords, landing pages, etc.)
- Participate in international exhibitions
- Utilize government support policies
