中国隐形眼镜市场深度分析：市场规模、政策环境与发展趋势
中国隐形眼镜市场深度分析：市场规模、政策环境与发展趋势
In-depth Analysis of China's Contact Lens Market: Market Size, Policy Environment and Development Trends
摘要/Abstract:
隐形眼镜，作为一种直接戴在眼球角膜上的镜片，用于矫正视力或保护眼睛。近年来，随着"低头族"规模的扩大以及生活节奏的加快，我国近视人群规模持续增长，对隐形眼镜的需求也日益旺盛。
Contact lenses, as optical devices worn directly on the cornea, are used for vision correction or eye protection. In recent years, with the expansion of the "head-down generation" and the acceleration of life pace, China's myopic population has continued to grow, driving increasing demand for contact lenses.
一、市场现状/Market Status
数据显示，2024年1-7月，中国隐形眼镜进口量为8.66亿片，出口量仅为0.43亿片。进口额远高于出口额，分别为2.81亿美元和0.07亿美元。
Statistics show that from January to July 2024, China imported 866 million contact lenses while only exporting 43 million. The import value ($281 million) far exceeded the export value ($7 million).
二、产品分类/Product Classification
隐形眼镜可分为硬性角膜接触镜和软性角膜接触镜。硬性角膜接触镜包括OK镜和RGP镜；软性角膜接触镜又分为透明隐形眼镜和彩色隐形眼镜。
Contact lenses can be divided into rigid gas permeable (RGP) lenses and soft lenses. RGP lenses include orthokeratology (OK) lenses and regular RGP lenses, while soft lenses include clear lenses and colored lenses.
三、政策环境/Policy Environment
国家陆续出台《角膜塑形镜技术临床应用管理规范》《近视防治指南(2024年版)》等政策，规范行业发展。
The government has issued policies like "Clinical Application Management Standards for Orthokeratology" and "Myopia Prevention and Control Guidelines (2024 Edition)" to regulate industry development.
四、行业壁垒/Industry Barriers
隐形眼镜行业存在技术、市场和品牌三大壁垒。作为三类医疗器械，生产技术要求高；市场被国际品牌垄断；品牌认知度需要长期培育。
The contact lens industry faces three major barriers: technology, market and brand. As Class III medical devices, production requires advanced technology; the market is dominated by international brands; brand recognition requires long-term cultivation.
五、产业链分析/Industry Chain Analysis
上游为原材料供应，中游为生产加工，下游通过眼镜店、医院和电商平台销售。
The upstream involves raw material supply, midstream is manufacturing, and downstream sales occur through optical shops, hospitals and e-commerce platforms.
发展趋势/Development Trends:
随着政策规范和技术进步，中国隐形眼镜市场将向规范化、标准化方向发展，本土品牌有望获得更多市场份额。
With policy standardization and technological advancement, China's contact lens market will develop towards standardization, with domestic brands expected to gain more market share.
