国内顶尖独立站排名及谷歌海外推广代理选择指南 | 外贸平台推荐
当前外贸市场形势分析
国际形势的严峻导致国际市场动荡不止,除了特定的产品,几乎所有的行业都面临巨大挑战。国内市场同样不容乐观,最明显的就是各种"内卷"现象:卷市场、卷同行、卷行业、卷客户、卷价格,整个商业环境如同在悬崖边行走,稍有不慎就会跌落。
Analysis of Current Foreign Trade Market Situation
The severe international situation has led to continuous turbulence in the global market. Except for specific products, almost all industries are facing huge challenges. The domestic market is equally grim, with the most obvious being various "involution" phenomena: involution in markets, peers, industries, customers, and prices. The entire business environment is like walking on the edge of a cliff, where a single misstep could lead to a fall.
外贸平台推荐
很遗憾,目前没有完全不"卷"的平台。各大平台也在激烈竞争中,都想留住客户。以下推荐几个知名度较高的外贸平台,小平台不做推荐,大浪淘沙后能生存下来的都是经得起考验的:
Foreign Trade Platform Recommendations
Unfortunately, there are currently no completely "involution-free" platforms. Major platforms are also in fierce competition, all trying to retain customers. The following recommends several well-known foreign trade platforms (small platforms are not recommended, as those that survive the test of time are the ones worth considering):
1. 阿里巴巴国际站
阿里巴巴是让外贸人又爱又恨的平台。一个精品诚企账号年费至少39800元,后续还会被引导投入更多资金。尽管如此,对于想尝试平台的企业,国际站仍是值得考虑的选择,只要用心经营,效果是可以保证的。
1. Alibaba International Station
Alibaba is a platform that foreign traders both love and hate. A premium enterprise account costs at least 39,800 yuan per year, with more investments likely to follow. Nevertheless, for companies wanting to try a platform, the International Station is still a worthwhile option - with dedicated operation, results can be guaranteed.
2. 中国制造网(MADE-IN-CHINA)
中国制造网的客户经理多次联系过我们,但我们没有选择投放,主要原因是运营一个阿里已经忙不过来了。再增加一个平台可能导致询盘重复,也确实没有足够精力。欢迎做过中国制造网的企业分享经验。
2. Made-in-China.com
Made-in-China.com account managers have contacted us multiple times, but we chose not to invest, mainly because operating Alibaba alone keeps us busy enough. Adding another platform might lead to duplicate inquiries, and we genuinely lack the capacity. We welcome companies with Made-in-China.com experience to share their insights.
3. 环球资源(Global Sources)
没有使用经验,不做评价。注册时感觉页面用户体验不太友好。
3. Global Sources
No personal experience, no comment. The page didn't feel user-friendly during registration.
谷歌海外推广代理选择建议
对于想要通过Google进行海外推广的企业,建议选择:
1) 有Google官方认证的代理商
2) 在目标市场有成功案例的代理商
3) 提供全方位服务的代理商(包括SEO、SEM、数据分析等)
Google Overseas Promotion Agency Selection Advice
For companies wanting to promote overseas through Google, we recommend choosing:
1) Google-certified agencies
2) Agencies with successful cases in target markets
3) Agencies offering full services (including SEO, SEM, data analysis, etc.)