五大主动开发渠道助力外贸企业实现双倍客户增长
俗话说:主动就有故事 | As the saying goes: Taking initiative leads to opportunities
在等待采购商找上门的漫漫时光中,你也可以主动出击,创造更多的成交故事。以下将介绍如何通过海关数据、展会名录、搜索引擎、社交媒体、黄页名录这五大渠道进行主动获客。
While waiting for buyers to come to you, you can also take the initiative to create more successful deals. Below we will introduce how to proactively acquire customers through five major channels: customs data, exhibition directories, search engines, social media, and yellow pages.
01 通过海关数据查找客户 | 01 Finding Customers Through Customs Data
海关数据一般的使用思路 | General approach to using customs data
通过客户的采购记录,如采购数量、价格、日期、原产国等,重点筛选一批适合自己工厂的客户群。
Through customer purchase records such as quantity, price, date, and country of origin, focus on screening a group of customers suitable for your factory.
利用AI筛选目标客户 | Using AI to filter target customers
通过对人工智能的训练,它可以自主形成一个营销漏斗,从全球共几十亿条的海关数据中筛选出符合指令的供应商。
By training artificial intelligence, it can autonomously form a marketing funnel to filter out suppliers that meet instructions from billions of global customs data records.
02 通过展会名录获取客户 | 02 Acquiring Customers Through Exhibition Directories
国内外大型国际展会都有展商名录,每年都可以通过相关行业展商名录筛选适合企业的采购商。
Large international exhibitions both domestic and abroad have exhibitor directories, through which suitable buyers for your business can be screened annually.
03 通过搜索引擎直接搜索 | 03 Direct Search Through Search Engines
全球知名搜索引擎Google、Bing、Yandex、Yahoo等都可以进行主动开发。
Well-known global search engines like Google, Bing, Yandex, and Yahoo can all be used for proactive development.
搜索引擎搜索技巧 | Search engine techniques
- 使用双引号(" ")进行完全匹配 | Use quotes (" ") for exact matches
- 使用星号(A*B)来表示搜索A或B | Use asterisk (A*B) to search for A or B
- 使用减号(A -B)来屏蔽相关关键词B | Use minus sign (A -B) to exclude keyword B
04 通过社交媒体查找潜客 | 04 Finding Potential Customers Through Social Media
全球五大热门社媒平台:Facebook、Instagram、X(原Twitter)、WhatsApp、TikTok。
Top five global social media platforms: Facebook, Instagram, X (formerly Twitter), WhatsApp, TikTok.
利用AI进行社媒群发 | Using AI for social media bulk messaging
通过AI对社媒账号进行前期养号提升账号权重并进行粉丝积累。
Use AI to nurture social media accounts in advance to increase account weight and accumulate followers.
05 通过黄页名录筛选查找 | 05 Screening Through Yellow Page Directories
全球部分国家黄页网址:
Yellow page websites for some countries:
- 美国:yellowpages.com | US: yellowpages.com
- 日本:yellowpage.co.jp | Japan: yellowpage.co.jp
- 欧洲:europages.cn | Europe: europages.cn
当然主动开发途径远远不限于此五种 | Of course, proactive development methods are far from limited to these five
不论采用任何方式,都可以尝试着将自己的搜索习惯本地化,如语言及渠道。
No matter which method you use, you can try to localize your search habits, such as language and channels.
