谷歌为什么要推广站群技术？拆解一个不靠广告的宠物站成长史
最近后台收到会员的私信，说宠物投放广告ROI很低。秉承互助分享精神，我们也加入寻找突破口，看看别人的宠物网站是怎么做的。
Recently, we received messages from members saying that pet advertising has low ROI. With a spirit of mutual assistance, we decided to explore how other pet websites operate.
之前出海笔记分享过找竞对不能只找头部卖家，所以我们这次选取的是一个接地气的宠物网站alldogboots进行分析。
Previously we mentioned that competitor research shouldn't focus only on top sellers. This time we analyzed a down-to-earth pet site - alldogboots.
主要类目：狗狗鞋子
Main category: Dog boots
我们通过工具查出：
Through tools we found:
- 建站工具：volusion
- UR：16
- DR：29
- Backlink：13.7K
- PC和移动端占比：大约34%和66%
碰壁试错阶段：
Trial and error phase:
查找发现这个站长也曾经试过想用社媒来推起这个网站。可以看到它曾经开通了Facebook,Twitter,Blog,Youtube,Pinterest,Instagram.
Research shows the owner tried social media promotion initially, having accounts on Facebook, Twitter, Blog, YouTube, Pinterest and Instagram.
重头戏找到发力点阶段
Finding the breakthrough point:
他有个隐藏大招，就是做SEO博客。看一下它的博客权重，不输他的主站。
His secret weapon was creating an SEO blog. The blog's domain authority rivals his main site.
细水长流阶段
Long-term strategy phase:
回到主站，他一步步的做SEO，找到KD比较简单的词语，基本都做到第一页。他是采用积少成多。
For the main site, he gradually built SEO by targeting low-competition keywords, mostly ranking on first page - a strategy of small gains adding up.
站内优化之服务于SEO
On-site SEO optimization:
他的站内collection page都放上了一些短文，为了提高权重。但是他也注意到了字数，是有可读性的SEO。
Collection pages include short articles for SEO value, while maintaining readability through proper word count.
关键启示：
Key takeaways:
- 独立站并不都是资本游戏
- 找对发力点很重要
- SEO需要长期坚持
- 内容质量胜过华丽设计
1. Ecommerce isn't just for big capital
2. Finding the right focus is crucial
3. SEO requires long-term commitment
4. Content quality beats fancy design
这个给我们中小型卖家传递了一个信息：独立站并不都是资本游戏，找对发力点，还是能做一番赚钱的事业的。
This case shows small/medium sellers: ecommerce isn't just about capital - with the right approach, you can build a profitable business.
