外贸企业必备的谷歌推广能力与基本操作步骤
一、网站优化基础要求 | Basic Website Optimization Requirements
1. 网站加载速度 | Website Loading Speed
确保网站访问速度快。当客户通过谷歌广告访问时，缓慢的加载速度会导致客户流失。
Ensure fast website loading speed. Slow loading will cause customer drop-off from Google Ads.
2. 内容呈现方式 | Content Presentation
网站信息应简洁明了、大气美观，设置清晰的目录标签帮助客户快速找到产品。
Website content should be concise and well-organized with clear navigation labels.
3. 客服管理 | Customer Service Management
安排专业人员负责在线咨询，避免无人应答影响用户体验。
Assign dedicated staff for online support to avoid poor user experience.
4. 数据分析工具 | Analytics Tools
安装统计工具跟踪客户来源和行为数据。
Install analytics tools to track customer sources and behavior data.
二、谷歌账户优化关键 | Key Google Account Optimization
1. 广告质量得分 | Ad Quality Score
精心设计广告标题和描述，提高质量得分。
Carefully design ad headlines and descriptions to improve quality score.
2. 防恶意点击 | Click Fraud Prevention
利用谷歌分析工具屏蔽可疑IP，避免无效点击。
Use Google Analytics to block suspicious IPs and avoid invalid clicks.
3. 服务意识 | Service Awareness
保持优质客户服务，提升整体推广效果。
Maintain quality customer service to enhance advertising performance.
无锡专业谷歌推广服务 | Wuxi Professional Google Advertising Services
我们提供全方位的谷歌竞价推广解决方案，帮助企业获得优质海外客户。
We provide comprehensive Google Ads solutions to help businesses acquire quality overseas customers.
