Google推广助力丹阳眼镜产业：订单满、货运畅、外贸增

Google推广助力丹阳眼镜产业：订单满、货运畅、外贸增

Google Promotion Boosts Danyang Eyewear Industry: Full Orders, Smooth Logistics, and Growing Exports

江苏镇江丹阳——作为全国镜片生产基地，丹阳眼镜产业在一季度实现了生产和销售的平稳增长。通过Google推广等数字化营销手段，当地企业成功拓展了国内外市场，订单量显著提升。

Jiangsu Zhenjiang Danyang—As a national lens production base, Danyang's eyewear industry achieved steady growth in production and sales in the first quarter. Through digital marketing strategies such as Google promotion, local businesses have successfully expanded into domestic and international markets, significantly increasing order volumes.

在丹阳国际眼镜城，前来选购眼镜的顾客络绎不绝，停车场停满了来自全国各地的车辆。一家大型眼镜店的负责人徐东森表示：“门店销量已恢复到疫情前水平，存量配镜需求释放明显。”该店一季度月均营业额约40万元，长三角周边城市的顾客甚至组团配镜。

At Danyang International Eyewear City, customers flock to purchase glasses, and the parking lot is filled with vehicles from across the country. Xu Dongsen, the manager of a large eyewear store, said, "Store sales have returned to pre-pandemic levels, with a noticeable release of pent-up demand for glasses." The store's average monthly revenue in the first quarter was about 400,000 yuan, with customers from the Yangtze River Delta region even forming groups to purchase glasses.

丹阳年产镜片4亿多副，形成了完整的产业链条，集聚相关企业1600多家，从业人员约5万人。万新光学集团作为当地最大的树脂镜片生产企业，其定制镜片产能每天已突破21000片。首席运营官钟剑飞表示：“随着内销需求释放，我们已恢复全部车间产能，并将招聘更多技工。”

Danyang produces over 400 million lenses annually, forming a complete industrial chain with more than 1,600 related enterprises and about 50,000 employees. As the largest resin lens manufacturer in the region, Wanxin Optical Group's daily customized lens production has exceeded 21,000 pieces. Chief Operating Officer Zhong Jianfei stated, "With the release of domestic demand, we have restored full workshop capacity and will hire more skilled workers."

外贸方面，丹阳眼镜表现同样亮眼。一季度眼镜类出口贸易额达11.01亿元，同比增长10.83%。军明物流有限公司法人代表李明介绍：“除欧美传统市场外，新增不少中东和东南亚订单。”通过Google推广等渠道，丹阳眼镜企业积极开拓海外市场，成效显著。

In terms of exports, Danyang eyewear has also performed impressively. In the first quarter, eyewear export trade reached 1.101 billion yuan, a year-on-year increase of 10.83%. Li Ming, legal representative of Junming Logistics Co., Ltd., said, "In addition to traditional markets in Europe and America, we have received many new orders from the Middle East and Southeast Asia." Through channels such as Google promotion, Danyang eyewear companies have actively expanded into overseas markets with remarkable results.

丹阳市眼镜商会会长汤龙保表示：“从一季度数据来看，丹阳眼镜出口和内销均呈现良好势头，企业家们信心满满。”未来，借助Google推广等数字化工具，丹阳眼镜产业有望进一步扩大全球市场份额。

Tang Longbao, president of the Danyang Eyewear Chamber of Commerce, said, "Judging from the first-quarter data, Danyang eyewear exports and domestic sales are both showing positive momentum, and entrepreneurs are full of confidence." In the future, with the help of digital tools such as Google promotion, the Danyang eyewear industry is expected to further expand its global market share.