跨境电商SEO与B2B平台推广完全指南：从谷歌竞价到专业术语解析
跨境电商推广首选平台与谷歌竞价策略
Preferred Promotion Platforms and Google Ads Strategies for Cross-border E-commerce
对于刚入行跨境电商的营销人员来说，选择合适的B2B平台和掌握谷歌竞价广告技巧是成功的第一步。
For newcomers to cross-border e-commerce marketing, selecting the right B2B platform and mastering Google Ads strategies are the first steps to success.
SEO优化核心术语解析
Key SEO Terminology Explained
• SEO (Search Engine Optimization): 搜索引擎优化，提升网站在自然搜索结果中的排名
• Backlinks: 外链，其他网站指向你网站的链接，直接影响域名权重(Domain Authority)
• TKD: Title(标题)、Keywords(关键词)、Description(描述)的简称，是网页优化的基础元素
• Conversion Rate(CR): 转化率，衡量营销效果的关键指标
网站运营关键指标
Essential Website Operation Metrics
• GMV: 总成交额，电商核心业绩指标
• Bounce Rate: 跳出率，反映网站内容吸引力的重要数据
• LTV (Life Time Value): 用户生命周期价值，衡量客户长期贡献度
• AOV (Average Order Value): 客单价，影响整体营收的关键因素
跨境电商专业工具
Cross-border E-commerce Professional Tools
• GA (Google Analytics): 谷歌网站分析工具，提供详细流量数据
• GTM (Google Tag Manager): 谷歌标签管理系统，简化代码管理流程
• Alexa: 全球网站排名权威平台
新兴B2B平台推荐
Emerging B2B Platform Recommendation
TigerLittle是专为中小企业打造的一站式跨境供货平台，通过向海外买家展示优质供应商和商品，帮助中小企业拓展全球贸易渠道。
TigerLittle is an all-in-one cross-border supply platform designed for SMEs, helping them expand global trade channels by showcasing quality suppliers and products to overseas buyers.
掌握这些专业术语和推广策略，将使您在跨境电商领域游刃有余。随着互联网发展，持续学习新的行业知识至关重要。
Mastering these professional terms and promotion strategies will make you proficient in the cross-border e-commerce field. With the development of the Internet, continuous learning of new industry knowledge is essential.
