跨境电商国际枢纽建设：浙江打造全球贸易新高地
中国跨境电商正迎来黄金发展期，作为数字经济强省的浙江率先发布重磅行动计划。浙江省政府办公厅近日印发《浙江省加力推动跨境电商高质量发展行动计划（2024-2027年）》，提出打造"高能级跨境电商国际枢纽省"的战略目标。
China's cross-border e-commerce is entering a golden development period, with Zhejiang, a powerhouse in digital economy, taking the lead by releasing a significant action plan. The General Office of the Zhejiang Provincial Government recently issued the "Zhejiang Province Action Plan for Accelerating High-Quality Development of Cross-Border E-Commerce (2024-2027)", proposing to build a strategic goal of "high-level cross-border e-commerce international hub province".
核心目标包括：到2027年全省跨境电商规模较2024年翻一番；培育15个以上年交易额超百亿元的重点县（市、区）；打造10家以上年交易规模超百亿元的跨境电商平台；国际航空货邮吞吐量突破50万吨。到2030年力争实现规模再翻番。
Key targets include: By 2027, the scale of cross-border e-commerce in the province will double compared to 2024; cultivate more than 15 key counties (cities, districts) with annual transaction volume exceeding 10 billion yuan; build more than 10 cross-border e-commerce platforms with annual transaction scale exceeding 10 billion yuan; international air cargo throughput will exceed 500,000 tons. By 2030, strive to double the scale again.
重点城市布局
Key City Layout
《行动计划》对杭州、宁波、温州、金华、嘉兴等城市作出专项部署：
The "Action Plan" makes special arrangements for cities such as Hangzhou, Ningbo, Wenzhou, Jinhua, and Jiaxing:
- 支持杭州实施跨境电商综合试验区2.0战略
- 鼓励宁波、温州、金华等综试区各扬所长
- 打造嘉兴专业性航空货运枢纽
- 推动宁波舟山港打造辐射全国的跨境电商海运枢纽
- Support Hangzhou in implementing the Cross-Border E-Commerce Comprehensive Pilot Zone 2.0 strategy
- Encourage Ningbo, Wenzhou, Jinhua and other pilot zones to leverage their respective strengths
- Build Jiaxing into a professional air cargo hub
- Promote Ningbo Zhoushan Port to become a cross-border e-commerce shipping hub radiating nationwide
浙江跨境电商发展现状
Current Status of Zhejiang's Cross-Border E-Commerce
2023年数据显示：
2023 data shows:
| 指标 | 数值 | 同比增长 |
|---|---|---|
| 全省进出口总额 | 4.90万亿元 | 4.6% |
| 跨境电商进出口额 | 5129.3亿元 | 18.9% |
| 占全国比重 | 超五分之一 | |
| Indicator | Value | YoY Growth |
|---|---|---|
| Total import and export volume | 4.90 trillion yuan | 4.6% |
| Cross-border e-commerce import and export volume | 512.93 billion yuan | 18.9% |
| Share of national total | Over one-fifth | |
专家观点：跨境电商已成为杭州外贸突围的最强力量。2023年杭州进出口总额达8029.7亿元，出口总额5338.7亿元，双双跻身全国十强。
Expert opinion: Cross-border e-commerce has become the strongest force for Hangzhou's foreign trade breakthrough. In 2023, Hangzhou's total import and export volume reached 802.97 billion yuan, and its total export volume reached 533.87 billion yuan, both ranking among the top ten in the country.
跨境电商成功要素
Key Success Factors for Cross-Border E-Commerce
要成为成功的跨境电商企业或国际枢纽，需要具备以下核心条件：
To become a successful cross-border e-commerce enterprise or international hub, the following core conditions are required:
- 完善的物流体系：航空、海运、陆运多式联运能力
- 数字基础设施：支付、通关、数据交换等数字化平台
- 产业集群优势：强大的制造业基础和供应链体系
- 政策支持环境：海关、税务、外汇等便利化措施
- 国际化人才储备：熟悉国际贸易规则和数字营销的专业团队
- Complete logistics system: Multimodal transport capabilities including air, sea and land
- Digital infrastructure: Digital platforms for payment, customs clearance, data exchange, etc.
- Industrial cluster advantages: Strong manufacturing base and supply chain system
- Policy support environment: Facilitation measures in customs, taxation, foreign exchange, etc.
- International talent pool: Professional team familiar with international trade rules and digital marketing
在谷歌推广引流方面，建议选择具有以下特质的专业服务商：
For Google promotion and traffic generation, it is recommended to choose professional service providers with the following characteristics:
- 丰富的跨境电商广告投放经验
- 多语言多市场运营能力
- 数据分析和优化能力
- 合规化运营知识
- Rich experience in cross-border e-commerce advertising
- Multilingual and multi-market operation capabilities
- Data analysis and optimization capabilities
- Compliance operation knowledge
