重磅！亚马逊发布《拉丁美洲跨境电商市场洞察报告》
重磅！亚马逊发布《拉丁美洲跨境电商市场洞察报告》
Amazon Releases Groundbreaking "Cross-Border E-commerce Insights Report for Latin America"
随着全球化的深入发展，中国企业正在加速国际化进程。从快速扩张到精耕细作，中国企业不断巩固国际市场地位，寻求可持续发展之路。近年来，中国企业的海外拓展战略已从欧美传统市场转向拉美等新兴地区，发掘新的增长机遇。
With the deepening of globalization, Chinese enterprises are accelerating their internationalization process. From rapid expansion to meticulous cultivation, Chinese companies continue to consolidate their position in international markets and seek sustainable development paths. In recent years, Chinese companies' overseas expansion strategies have shifted from traditional markets like Europe and America to emerging regions such as Latin America, exploring new growth opportunities.
01 拉美市场机遇：中国卖家全球化布局的新蓝海
01 Latin American Market Opportunities: A New Blue Ocean for Chinese Sellers' Global Expansion
拉丁美洲凭借其独特魅力和活力，在跨境电商领域崭露头角。该地区自然资源丰富、文化底蕴深厚，中产阶级快速扩张，人口结构年轻化，互联网普及率持续攀升，电商基础设施不断完善，为电商发展提供了广阔空间。
Latin America has emerged in the cross-border e-commerce field with its unique charm and vitality. The region is rich in natural resources and cultural heritage, with a rapidly expanding middle class, younger population structure, increasing internet penetration, and continuously improving e-commerce infrastructure, providing vast space for e-commerce development.
关键数据：
Key Data:
- 拉美地区近2/3人口活跃于社交媒体，日均使用时长214分钟
- Nearly 2/3 of Latin America's population is active on social media, with average daily usage of 214 minutes
- 41.4%的拉美消费者会在社交媒体搜索产品后转向电商平台购买
- 41.4% of Latin American consumers search for products on social media before purchasing on e-commerce platforms
- 2023年亚马逊拉美站GMV超100万美元的中国卖家数量同比增长80%
- The number of Chinese sellers with GMV exceeding $1 million on Amazon Latin America increased by 80% YoY in 2023
02 拉美市场掘金指南：企业出海必备攻略
02 Latin American Market Gold Rush Guide: Essential Strategies for Overseas Expansion
亚马逊最新发布的《出口拉丁美洲跨境电商行业洞察报告》揭示：
Amazon's newly released "Cross-Border E-commerce Insights Report for Latin America Export" reveals:
市场潜力：
Market Potential:
- 拉美总人口超6.6亿，电商用户占比将达40%
- Latin America has over 660 million people, with e-commerce users expected to reach 40%
- 全球电商增长最快的地区之一
- One of the fastest-growing e-commerce regions globally
营销机遇：
Marketing Opportunities:
- 7个核心购物节+12个地区性购物节点
- 7 core shopping festivals + 12 regional shopping events
- 亚马逊梳理了墨西哥和巴西26个关键促销节点
- Amazon has identified 26 key promotional periods for Mexico and Brazil
成功案例：
Success Story:
深圳市慈鲲科技有限公司通过精准选品，墨西哥站点利润占比达公司整体业务的70%。其成功路径与亚马逊报告提出的"扬帆拉美跨境电商启动模型"高度吻合：
Shenzhen Cikun Technology achieved 70% of total profits from its Mexican site through precise product selection. Its success path aligns perfectly with Amazon's proposed "Latin America Cross-Border E-commerce Launch Model":
- 复制欧美成功经验
- Replicate European and American success experiences
- 携手专业服务商
- Collaborate with professional service providers
- 打造品牌优势
- Build brand advantages
- 聚焦本地特色
- Focus on local characteristics
立即获取完整报告，开启您的拉美掘金之旅！
Get the full report now and start your Latin American gold rush journey!
