GG谷歌高质量外链外贸先生 - 多渠道的驿站

为什么外贸订单越来越少？深度解析外贸行业现状

近年来，外贸订单数量明显减少已成为行业普遍现象。许多企业都在疑惑：为什么评价良好的外贸接单网站，抖音上还能看到谷歌推广？外贸订单真的这么少吗？ 答案是肯定的。

In recent years, the significant decrease in foreign trade orders has become a common phenomenon in the industry. Many enterprises are wondering: Why can we still see Google ads on TikTok for well-reviewed foreign trade order websites? Are foreign trade orders really that scarce? The answer is definitely yes.

造成外贸订单减少的主要原因有三个方面：

There are three main reasons for the decrease in foreign trade orders:

1. 外贸需求持续低迷，出口受到抑制
全球经济增长放缓，特别是主要贸易伙伴的经济不景气，直接导致国际市场需求萎缩。根据最新数据显示，2023年全球贸易量增长率仅为1.7%，远低于疫情前水平。

1. Persistent weak foreign trade demand, exports are suppressed
The slowdown in global economic growth, especially the economic downturn of major trading partners, has directly led to shrinking international market demand. According to the latest data, the growth rate of global trade volume in 2023 was only 1.7%, much lower than the pre-pandemic level.

2. 综合成本居高不下，出口竞争力削弱
原材料价格上涨、人工成本增加、国际物流费用飙升等因素，使得中国制造的成本优势逐渐减弱。与此同时，东南亚等新兴制造业基地正在抢占市场份额。

2. High comprehensive costs weaken export competitiveness
The rising prices of raw materials, increasing labor costs, and soaring international logistics expenses have gradually weakened the cost advantage of "Made in China". Meanwhile, emerging manufacturing bases in Southeast Asia are seizing market share.

3. 国内经济下行压力加大，进口需求不振
国内经济增速放缓，消费市场疲软，导致进口需求同步下降。这种双向的贸易萎缩，进一步加剧了外贸行业的困境。

3. Increasing domestic economic downward pressure, weak import demand
The slowdown in domestic economic growth and weak consumer market have led to a synchronous decline in import demand. This two-way trade contraction has further exacerbated the difficulties in the foreign trade industry.

至于为什么在抖音上还能看到谷歌推广，这主要是因为：
1) 部分企业仍在积极开拓国际市场
2) 数字营销已成为外贸获客的重要渠道
3) 平台算法会根据用户兴趣推送相关内容

As for why we can still see Google ads on TikTok, this is mainly because:
1) Some enterprises are still actively exploring international markets
2) Digital marketing has become an important channel for foreign trade customer acquisition
3) Platform algorithms push relevant content based on user interests

面对当前形势，外贸企业需要：
- 积极开拓新兴市场
- 提升产品附加值
- 优化供应链管理
- 加强数字化转型

In the face of the current situation, foreign trade enterprises need to:
- Actively explore emerging markets
- Enhance product added value
- Optimize supply chain management
- Strengthen digital transformation