售后完备的SEM推广策略与谷歌竞价推广在外贸中的优势
外贸业务的具体工作内容 (Specific Job Responsibilities in Foreign Trade)
外贸业务主要分为工厂端和贸易公司端两种模式：
Foreign trade operations mainly fall into two models: factory-based and trading company-based.
工厂外贸业务员的工作：
Responsibilities of Factory Export Sales:
- 熟悉产品知识和技术参数
- Master product knowledge and technical specifications
- 获取工厂最低报价并计算合理利润空间
- Obtain factory bottom price and calculate reasonable profit margin
- 通过外贸平台开发海外采购商
- Develop overseas buyers through trade platforms
外贸公司的核心工作：
Key Operations of Trading Companies:
- 需要建立优质工厂资源库
- Need to build a quality factory resource pool
- 通过批量采购获得价格优势
- Gain price advantage through bulk purchasing
- 为国外进口商提供一站式采购服务
- Provide one-stop procurement services for foreign importers
售后完备的SEM推广策略 (SEM Strategies with Complete After-Sales Support)
- 建立关键词售后服务体系（如"产品维修"、"配件购买"等长尾词）
- Build keyword-based after-sales service system (long-tail keywords like "product maintenance", "spare parts purchase")
- 制作售后问题解决方案的落地页
- Create dedicated landing pages for after-sales solutions
- 设置售后专属广告系列
- Set up dedicated after-sales ad campaigns
谷歌竞价推广在外贸中的优势 (Advantages of Google Ads for Foreign Trade)
- 精准定位：通过关键词定位全球采购决策者
- Precise Targeting: Reach global decision-makers through keywords
- 快速见效：新产品上市可立即获得曝光
- Quick Results: Get immediate exposure for new product launches
- 数据透明：实时监控广告效果和ROI
- Transparent Data: Real-time monitoring of ad performance and ROI
外贸SOHO的特殊性 (Special Considerations for Foreign Trade SOHO)
外贸SOHO需要：
Foreign trade SOHO requires:
- 挂靠正规外贸公司处理进出口手续
- Partner with formal trading companies for import/export procedures
- 同时承担业务开发、跟单、采购等多重角色
- Take multiple roles including business development, merchandising and procurement
- 建立稳定的工厂合作关系
- Establish stable factory partnerships
