东方甄选借力TikTok出海，Google推广策略迎来新机遇
近期，东方甄选启动TikTok相关职位招聘，包括内容运营经理、商务经理、运营经理和TikTok海外店铺运营等岗位，月薪介于2万元至4万元之间。这一举措被视为其海外扩张战略的重要一步，同时也为Google推广业务带来新的发展机遇。
Recently, Eastern Selection has initiated recruitment for TikTok-related positions, including content operations manager, business manager, operations manager, and TikTok overseas store operations, with monthly salaries ranging from 20,000 to 40,000 yuan. This move is seen as a crucial step in its overseas expansion strategy, while also bringing new development opportunities for Google promotion business.
东方甄选备战出海
Eastern Selection Prepares for Overseas Expansion
在1月18日举行的股东大会上，公司相关负责人透露正在筹备出海计划，并可能在未来与TikTok在海外供应链方面展开合作。此次招聘的商务经理将负责海外供应商资源开发及管理，而内容运营经理则需要负责TikTok账号的搭建与运营，这些职位都将为公司的Google推广战略提供重要支持。
At the shareholders' meeting held on January 18, company representatives revealed they are preparing an overseas expansion plan and may collaborate with TikTok in overseas supply chain operations. The newly recruited business managers will be responsible for developing and managing overseas supplier resources, while content operations managers will handle TikTok account establishment and operation. These positions will provide crucial support for the company's Google promotion strategy.
大主播扎堆涌入TikTok
Major Influencers Flock to TikTok
据不完全统计，包括疯狂小杨哥、李佳琦、辛巴等头部主播已开始布局TikTok电商业务。这种趋势表明，在经历了国内直播电商的高度竞争后，主播们正在寻求新的增长点，而专业的Google推广服务将成为他们海外成功的关键因素。
According to incomplete statistics, top influencers including Crazy Brother Yang, Li Jiaqi, and Xinba have begun deploying TikTok e-commerce operations. This trend indicates that after experiencing intense competition in domestic live streaming e-commerce, influencers are seeking new growth opportunities, where professional Google promotion services will become a key factor for their overseas success.
TikTok电商自2021年在印尼开始测试以来，已在多个国家迅速扩张。数据显示，2023年1-10月期间TikTok Shop整体GMV呈现稳步增长态势，特别是在东南亚市场和美国市场的表现尤为突出。这种快速增长为跨境商家提供了新的Google推广机遇。
Since its initial testing in Indonesia in 2021, TikTok e-commerce has rapidly expanded to multiple countries. Data shows that TikTok Shop's overall GMV demonstrated steady growth from January to October 2023, with particularly outstanding performance in Southeast Asian and US markets. This rapid growth presents new Google promotion opportunities for cross-border merchants.
业内人士分析认为，东方甄选在农产品、食品等领域的供应链管理能力，以及拥有多位精通英语的主播团队，为其海外扩张提供了优势。然而，面对海外市场的文化差异和竞争环境，专业的Google推广策略和本地化运营将成为成功的关键。
Industry analysts believe that Eastern Selection's supply chain management capabilities in agricultural products and food sectors, along with its team of English-proficient hosts, provide advantages for its overseas expansion. However, facing cultural differences and competitive environments in overseas markets, professional Google promotion strategies and localized operations will be crucial for success.
随着更多国内品牌和主播加入TikTok出海行列，Google推广服务商需要及时调整策略，帮助客户在海外市场建立品牌影响力，实现可持续的跨境业务增长。
As more domestic brands and influencers join the TikTok overseas expansion trend, Google promotion service providers need to promptly adjust their strategies to help clients establish brand influence in overseas markets and achieve sustainable cross-border business growth.