靠谱的SEO新手入门：百度推广与谷歌推广竞价操作指南

靠谱的SEO新手入门：百度推广与谷歌推广竞价操作指南

Reliable SEO Beginner's Guide: Baidu Ads vs Google Ads Bidding Strategies

谷歌推广的基本步骤是什么？

What are the basic steps for Google Ads promotion?

1. 确保网站运行正常。通常，当客户提出需求时，谷歌会将其引导至您的网站。如果网站信息长时间无法显示，客户可能会失去耐心，直接关闭网站，这不仅浪费了谷歌广告费用，还不会有电话咨询，效果不佳。

1. Ensure website functionality. Typically, when customers express needs, Google directs them to your site. If the website fails to load promptly, visitors may lose patience and leave immediately - wasting ad spend without generating inquiries.

2. 网站信息应简洁明了。无论客户是为了了解产品还是购买产品，只要网站上有相应的目录标签，能让客户轻松找到所需产品，这样客户才会记住网站。

2. Maintain clear website structure. Whether customers seek product information or purchases, intuitive navigation helps them find what they need - making your site memorable.

谷歌账户优化关键因素：

Key Google Ads account optimization factors:

① 广告标题标语的选择：谷歌注重人性化的广告模式，其质量得分也由此而来。

① Ad copy optimization: Google prioritizes humanized ad formats, which directly impact Quality Score.

② 避免恶意点击：谷歌在这方面做得很好，同一个IP地址一天内无论点击多少次，只收取一次费用。

② Prevent invalid clicks: Google effectively prevents click fraud, charging only once per IP address per day.

③ 强化服务意识：Google推广归根结底是为他人服务，因此在各个方面都要做好良好的服务意识准备。

③ Enhance service mindset: Google Ads ultimately serves customers - maintaining strong service awareness is crucial for success.