呈贡SEO推广中心与谷歌竞价推广指南：79个营销必备名词解析
网络营销基础名词解析 | Basic Digital Marketing Terms
接码平台 | SMS Verification Platform
接收短信验证码的网站，用于批量注册账号 | Websites for receiving SMS verification codes, used for bulk account registration
IP地址 | IP Address
设备的虚拟位置标识 | Virtual location identifier for devices
VPS | Virtual Private Server
可更换IP的云端电脑租赁服务 | Cloud-based computer rental service with IP switching capability
营销软件术语 | Marketing Software Terms
模拟器 | Emulator
电脑上模拟手机环境的软件 | Software that simulates mobile environment on computers
SEO/SEM | Search Engine Optimization/Marketing
SEO是自然排名优化，SEM是付费广告投放 | SEO for organic ranking, SEM for paid ads
网站建设核心要素 | Website Construction Essentials
域名 | Domain
网站的门牌地址（如www.example.com）| Website address (e.g. www.example.com)
服务器 | Server
存放网站数据的云端主机 | Cloud host for storing website data
广告计费模式 | Advertising Pricing Models
CPC | Cost Per Click
按点击付费（如百度竞价）| Pay per click (e.g. Baidu Ads)
CPS | Cost Per Sale
按销售分成（如淘宝客）| Commission based on sales (e.g. Taobao Alliance)
自媒体平台对比 | Self-Media Platform Comparison
头条号 | Toutiao
流量最大，爆文收益高 | Largest traffic, high viral content revenue
百家号 | Baijiahao
百度优先收录，SEO效果好 | Baidu priority indexing, good for SEO
营销策略解析 | Marketing Strategies
病毒营销 | Viral Marketing
通过社交裂变快速传播 | Rapid spread through social sharing
饥饿营销 | Scarcity Marketing
制造稀缺感促进转化 | Creating scarcity to boost conversion
关键数据指标 | Key Metrics
UV/PV | Unique Visitors/Page Views
访客数与页面浏览量 | Visitor count and page views
ROI | Return on Investment
投资回报率（如100元广告带来500元销售额）| Return on ad spend (e.g. ¥100 ad brings ¥500 sales)
