外贸新手必看：7个Facebook客户开发技巧与SEO优化策略
一、关键词搜索技巧
1. Keyword Search Techniques
在Facebook通过关键词搜索用户、公共页面和小组是最常见的方法。建议使用宽泛的大词而非特定修饰词，过多限制会导致搜索结果过少。
Searching for users, public pages and groups via keywords is the most common method on Facebook. It's recommended to use broad terms rather than specific modifiers, as too many restrictions will yield few results.
二、挖掘同行客户
2. Mining Competitors' Customers
通过同行公司主页或业务员个人主页，查看点赞和评论的用户，这些多是潜在客户。注意两点：
Through competitors' company pages or sales staff's personal pages, check users who liked and commented - these are mostly potential customers. Note two points:
1. 避免个人主页全是产品信息
1. Avoid filling personal pages only with product information
2. 隐藏好友名单：设置→隐私→好友名单→仅限自己
2. Hide friend list: Settings→Privacy→Friend list→Only me
三、6种挖掘同行客户方法
3. Six Methods to Mine Competitors' Customers
1. 搜索产品/行业关键词，查找相关帖子和主页
1. Search product/industry keywords to find related posts and pages
2. 在阿里巴巴国际站查找同行信息，在FB搜索
2. Find competitor info on Alibaba and search on FB
3. 使用海关数据关键词搜索
3. Use customs data keywords for search
4. 展会收集名片后开发
4. Develop contacts collected from exhibitions
5. 联系本地零售商建立B2B合作
5. Contact local retailers for B2B cooperation
6. 使用FB搜索语法如"people who work at XX"
6. Use FB search syntax like "people who work at XX"
四、建立公司主页与社交互动
4. Building Company Page and Social Interaction
定期发布产品信息，建立公司公共主页可收获询盘。多参与评论互动，分享生活照片和公司活动，拉近客户距离。
Regularly post product info and build company pages to get inquiries. Engage in comments, share life photos and company events to get closer to customers.
五、结合海关数据开发
5. Combining Customs Data Development
将海关数据中的公司名称放入FB搜索，联系相关人员获取采购负责人信息。
Put company names from customs data into FB search, contact relevant personnel to obtain purchaser information.
六、账号运营注意事项
6. Account Operation Notes
每日加好友不超过200个，新号需养号。完善个人资料可提高好友通过率，建议全球范围添加好友。
Add no more than 200 friends daily, new accounts need nurturing. Complete profiles improve friend acceptance rate, suggest adding friends globally.
七、速推帖子获取曝光
7. Boosting Posts for Exposure
按目标国家速推帖子增加浏览量。客户开发需要循序渐进，建立信任后才能转化询盘。
Boost posts by target countries to increase views. Customer development needs gradual progress, inquiries convert after trust is built.
