Facebook推广与谷歌广告效果对比 | 外贸常用术语解析
社交媒体推广与搜索引擎广告的差异
Facebook广告更适合品牌曝光和社交互动，而Google广告则更侧重于精准搜索流量转化。两种平台各有优势：
Differences Between Social Media and Search Engine Advertising
Facebook Ads are better for brand awareness and social engagement, while Google Ads focus more on converting targeted search traffic. Both platforms have unique advantages:
外贸常用术语解析
1. 成本、保险费加运费(CIF)：卖方除承担CFR条款义务外，还需为货物购买海运保险。适用于海运或内河运输。
2. 船上交货(FOB)：货物越过船舷后风险转移至买方，卖方需办理出口清关。同样适用于海运或内河运输。
Key International Trade Terms
1. Cost, Insurance and Freight (CIF): The seller must procure marine insurance in addition to CFR obligations. Applies to sea or inland waterway transport.
2. Free On Board (FOB): Risk transfers when goods pass the ship's rail, with seller handling export clearance. Also applies to sea or inland waterway transport.
SEO优化建议：在内容中自然融入"外贸推广"、"国际贸易术语"等关键词，使用结构化数据标记术语解释部分。
SEO Recommendations: Naturally include keywords like "international trade promotion" and "trade terms", use schema markup for terminology explanations.
