外贸行业入门指南：淮安谷歌竞价推广与SEO优化全攻略
外贸行业如何入门？ How to get started in foreign trade?
外贸行业入门需要掌握市场调研、产品定位、客户开发等基本技能。对于淮安地区的企业来说，谷歌竞价推广是快速打开国际市场的有效方式。
Entering the foreign trade industry requires mastering basic skills such as market research, product positioning, and customer development. For enterprises in Huai'an, Google Ads promotion is an effective way to quickly enter the international market.
淮安谷歌竞价推广怎么做？ How to do Google Ads promotion in Huai'an?
1. 确定目标市场和关键词
2. 创建高质量的广告文案
3. 设置合理的预算和出价策略
4. 持续优化广告效果
1. Identify target markets and keywords
2. Create high-quality ad copy
3. Set reasonable budgets and bidding strategies
4. Continuously optimize ad performance
网站SEO优化步骤 Website SEO optimization steps
1. 提交网站到搜索引擎
新站建立时立即提交URL到各大搜索引擎：
• Google提交地址: http://www.google.com/addurl/
• 百度提交地址: http://www.baidu.com/search/url_submit.html
1. Submit website to search engines
Submit URLs to major search engines when building a new site:
• Google submission: http://www.google.com/addurl/
• Baidu submission: http://www.baidu.com/search/url_submit.html
2. 优化网站标签
使用Google网站管理工具(http://www.google.cn/webmasters/)分析网站，确保标签唯一性。
2. Optimize website tags
Use Google Search Console(http://www.google.cn/webmasters/) to analyze your website and ensure tag uniqueness.
3. 差异化keywords和description
虽然重要性有所降低，但良好的元描述能提升点击率。
3. Differentiate keywords and description
Although less important, good meta descriptions can improve click-through rates.
4. 优化网站代码结构
• 避免使用表格布局
• 保持代码整洁
• 将样式移至CSS文件
• 为图片和链接添加alt/title属性
4. Optimize website code structure
• Avoid table layouts
• Keep code clean
• Move styles to CSS files
• Add alt/title attributes to images and links
5. 创建网站地图(sitemap)
帮助搜索引擎蜘蛛更好地抓取网站内容，并及时更新。
5. Create sitemap
Help search engine spiders better crawl website content and update it regularly.
6. 使用RSS/XML
在数据列表中添加RSS/XML，为搜索引擎提供更多索引路径。
6. Use RSS/XML
Add RSS/XML to data lists to provide more indexing paths for search engines.
7. 内容优化
• 优先原创内容
• 合理添加内链
• 降低内容相似度
7. Content optimization
• Prioritize original content
• Add internal links appropriately
• Reduce content similarity
8. 外链建设
在高权重网站发布文章，建立高质量外链。
8. External link building
Publish articles on high-authority websites to build quality backlinks.
SEO优化是一个持续的过程，需要定期监测和调整策略才能获得最佳效果。
SEO optimization is an ongoing process that requires regular monitoring and strategy adjustments for optimal results.
