特步国际4.34亿重金收购索康尼 中国运动品牌加速全球化布局

特步国际4.34亿重金收购索康尼 中国运动品牌加速全球化布局

Teboo International Invests $61 Million in Saucony Acquisition as Chinese Sportswear Brands Expand Globally

12月17日晚间，特步国际(01368.HK)发布公告称，以6100万美元(约合4.34亿元)收购Saucony(索康尼)所在合资公司所持权益，同时收购索康尼在中国40%的拥有权权益。

On the evening of December 17, Teboo International (01368.HK) announced the acquisition of Saucony's joint venture interests for $61 million (approximately 434 million yuan), along with 40% ownership rights of Saucony in China.

这是继2019年特步国际与索康尼首次合作后的再度牵手。索康尼品牌创办于1898年，拥有"慢跑鞋中的劳斯莱斯"、"跑者头等舱"等称号。

This marks the second collaboration between Teboo and Saucony since their initial partnership in 2019. Founded in 1898, Saucony is renowned as the "Rolls-Royce of running shoes" and "first-class cabin for runners".

战略布局：特步国际拟通过与Wolverine成立合资公司，在中国内地、香港及澳门开展索康尼及Merrell品牌产品的研发、营销及分销。

Strategic Expansion: Teboo plans to establish joint ventures with Wolverine to develop, market and distribute Saucony and Merrell products in mainland China, Hong Kong and Macau.

全球化进程：特步国际2019年开启"出海战略"，先后收购K-Swiss、Palladium等国际品牌，形成覆盖大众运动、专业运动、时尚运动三大领域的品牌矩阵。

Globalization Strategy: Since initiating its "going global" strategy in 2019, Teboo has acquired international brands including K-Swiss and Palladium, forming a brand portfolio covering mass sports, professional sports and fashion sports.

业绩表现：2023年上半年，特步国际营收65.22亿元，同比增长14.8%。其中专业运动板块(索康尼、迈乐)营收3.44亿元，同比大增119.9%。

Financial Performance: In the first half of 2023, Teboo reported revenue of 6.522 billion yuan, up 14.8% year-on-year. The professional sports segment (Saucony and Merrell) achieved 344 million yuan in revenue, surging 119.9%.

行业趋势：除特步外，李宁、安踏、361度等中国运动品牌也加速海外布局，通过收购国际品牌、赞助国际赛事等方式提升全球影响力。

Industry Trend: Beyond Teboo, Chinese sportswear brands like Li-Ning, Anta and 361 Degrees are accelerating overseas expansion through international acquisitions and sponsorships to enhance global influence.

专家观点：随着中国品牌产品力和品牌力提升，已具备与国际品牌竞争的实力，但如何打造差异化优势仍是关键挑战。

Expert Insight: With improved product quality and brand power, Chinese brands now compete with international players, but developing differentiated advantages remains a key challenge.