山东省首届跨境知识分享会：亚马逊2025招商启动与跨境电商运营指南
10月30日，山东省首届跨境知识分享会暨2025亚马逊招商启动大会在济南成功举办。大会以"只讲干货，'济'刻入场"为主题，汇聚亚马逊官方团队、跨境电商卖家和行业专家，分享2025年平台政策、运营技巧和物流合规等核心内容。
October 30, Shandong's First Cross-border Knowledge Sharing Conference and Amazon 2025 Investment Launch Conference was successfully held in Jinan. With the theme of "Only Practical Content, 'Ji' Moment Entry", the conference brought together Amazon's official team, cross-border e-commerce sellers and industry experts to share key content such as 2025 platform policies, operation skills and logistics compliance.
跨境电商生态发展
Cross-border E-commerce Ecosystem Development
山东省跨境电子商务协会秘书长吕亚萍在致辞中指出，山东将持续深化与亚马逊等全球平台的战略合作，创新"跨境电商+产业带"模式。目前全省已成立80个跨境电商特色产业带工作站，推动优质企业和品牌产品走向全球。
Lv Yaping, Secretary-General of Shandong Cross-border E-commerce Association, pointed out in her speech that Shandong will continue to deepen strategic cooperation with global platforms such as Amazon and innovate the "cross-border e-commerce + industrial belt" model. Currently, 80 cross-border e-commerce characteristic industrial belt workstations have been established in the province to promote high-quality enterprises and brand products to go global.
亚马逊2025运营策略
Amazon 2025 Operation Strategy
会议重点分享了亚马逊2025年的关键运营策略：
The conference focused on sharing Amazon's key operation strategies for 2025:
- 新手入门指南：团队搭建、物流发货、商标申请等五大核心问题
- Starter Guide: Five core issues including team building, logistics delivery, and trademark application
- 选品趋势：美欧日三大市场的2025年跨境选品方向
- Product Selection Trends: Cross-border product selection directions for the US, Europe and Japan markets in 2025
- 广告优化：运用亚马逊广告规则快速提升产品销量
- Advertising Optimization: Using Amazon advertising rules to quickly increase product sales
物流与合规解决方案
Logistics and Compliance Solutions
多位物流专家分享了跨境电商合规出货的关键要点：
Several logistics experts shared key points of compliant shipping for cross-border e-commerce:
• 货物包装优化方案 | Cargo packaging optimization solutions
• 降低运输成本技巧 | Techniques to reduce transportation costs
• 海外高效清关策略 | Overseas efficient customs clearance strategies
本次大会吸引了来自济南及周边城市的500余位跨境电商从业者参与，为山东跨境电商发展注入了新动能。
The conference attracted more than 500 cross-border e-commerce practitioners from Jinan and surrounding cities, injecting new momentum into the development of cross-border e-commerce in Shandong.
