谷歌sem推广计划如何实操 - 首选圈子

性价比最高的四川SEO推广与谷歌竞价推广策略解析

程序化广告新时代：PDB+RTB组合策略

The New Era of Programmatic Advertising: PDB+RTB Combined Strategy

阳狮锐奇（中国）2015年度程序化广告研究峰会发布的国内首个程序化广告研究白皮书显示，品友互动DSP平台的PDB+RTB组合投放策略能显著提升广告效果。

The first domestic programmatic advertising research white paper released by Publicis Groupe China reveals that IPinyou's DSP platform with PDB+RTB combined strategy can significantly improve advertising effectiveness.

核心发现：

Key Findings:

• PDB+RTB组合比传统投放方式降低30%以上成本
• PDB+RTB combination reduces costs by over 30% compared to traditional methods
• 目标人群获取成本(TA CPUV)降低14%
• Target audience acquisition cost (TA CPUV) reduced by 14%
• 品牌认知度、购买意向和推荐指数显著提升
• Significant improvement in brand awareness, purchase intention and recommendation index

预算分配策略：

Budget Allocation Strategy:

品友互动数据算法组建议：

IPinyou's data algorithm team recommends:

1. 预算有限时优先选择RTB资源
2. Prioritize RTB resources with limited budget
3. 预算增加时补充PDB资源提升覆盖
4. Supplement PDB resources to increase coverage as budget grows
5. 预算充足时保持RTB+PDB最佳比例
6. Maintain optimal RTB+PDB ratio with sufficient budget

四川SEO推广建议：

Sichuan SEO Promotion Recommendations:

结合本地化策略与程序化广告：

Combine localization strategy with programmatic advertising:

• 针对四川地区用户画像优化关键词
• Optimize keywords for Sichuan user profiles
• 本地KOL合作提升品牌信任度
• Cooperate with local KOLs to enhance brand trust
• 结合百度推广与谷歌竞价实现全域覆盖
• Combine Baidu promotion with Google Ads for full coverage

谷歌竞价推广技巧：

Google Ads Optimization Tips:

1. 使用智能出价策略最大化转化
2. Use smart bidding strategies to maximize conversions
3. 结合再营销广告提升转化率
4. Combine remarketing ads to improve conversion rate
5. 定期优化广告素材和着陆页
6. Regularly optimize ad creatives and landing pages

完整白皮书下载：阳狮锐奇2015程序化广告研究白皮书

Download full whitepaper: Publicis Groupe 2015 Programmatic Advertising Research Whitepaper