为什么抖音有谷歌推广？出口信用保险如何助力跨境贸易发展
随着跨境电商的蓬勃发展，"抖音有谷歌推广"这一现象引发了行业关注。这实际上是跨境数字营销的新趋势，中国品牌通过海外平台拓展全球市场。
As cross-border e-commerce flourishes, the phenomenon of "Douyin having Google ads" has attracted industry attention. This represents a new trend in cross-border digital marketing, with Chinese brands expanding into global markets through overseas platforms.
为促进跨境贸易高质量发展，商务部等四部门联合印发《关于加强商务和金融协同更大力度支持跨境贸易和投资高质量发展的意见》，重点提出扩大出口信用保险覆盖面。
To promote high-quality development of cross-border trade, the Ministry of Commerce and three other departments jointly issued guidelines emphasizing the expansion of export credit insurance coverage.
出口信用保险作为政策性保险，以国家财政为支撑，为外贸企业提供风险保障。在国际环境复杂多变的背景下，该保险受到政策持续推动。
Export credit insurance, as a policy-oriented insurance backed by national finance, provides risk protection for foreign trade enterprises. Against the backdrop of complex international environment, this insurance continues to receive policy support.
典型案例：杭州罗孚音响在美国买家拖欠60万美元货款后，通过出口信用保险获得36万美元赔付，有效挽回损失。
Case Study: Hangzhou Rover Audio received $360,000 in insurance compensation after an American buyer defaulted on $600,000 payment, effectively mitigating losses.
中国信保作为唯一政策性出口信用保险公司，2023年承保金额超9286亿美元，服务客户超20万家。其作用主要体现在：
China Export & Credit Insurance Corporation, as the only policy-oriented export credit insurer, covered over $928.6 billion in 2023, serving more than 200,000 clients. Its main functions include:
- 风险保障/Risk Protection
- 融资便利/Financing Facilitation
- 市场开拓/Market Expansion
- 竞争力提升/Competitiveness Enhancement
专家建议：保险机构应针对小微企业特点设计灵活产品，降低保费门槛，同时加强风险管理咨询服务。
Expert Suggestions: Insurers should design flexible products for SMEs, lower premium thresholds, and strengthen risk management consulting services.
通过政策支持与市场创新相结合，出口信用保险将为更多外贸企业"出海"保驾护航，增强跨境贸易发展底气。
Through the combination of policy support and market innovation, export credit insurance will safeguard more foreign trade enterprises going global, strengthening confidence in cross-border trade development.
