深圳网站优化与谷歌竞价广告推广：TikTok淘金者的本土化挑战与机遇

深圳网站优化与谷歌竞价广告推广：TikTok淘金者的本土化挑战与机遇

Shenzhen Website Optimization and Google Ads Promotion: The Localization Challenges and Opportunities for TikTok Gold Miners

图片来源@视觉中国 | Image source @ Visual China

文｜财经股市荟，作者｜王红霞，编辑｜陈纪英
Article | Finance Stock Market, Author | Wang Hongxia, Editor | Chen Jiying

要不要入局TikTok，对有此念头的人来说，这恐怕不是一个选择题，应该翻译成"现在入局TikTok，有好方法吗？"这是一种典型的TikTok焦虑——对TikTok红利"心知肚明"，却又不得其法。

For those considering entering TikTok, this is probably not a multiple-choice question, but rather should be translated as "Is there a good way to enter TikTok now?" This is a typical TikTok anxiety - being fully aware of the TikTok dividend, but not knowing how to access it.

一、TikTok的全球扩张与市场机遇
1. TikTok's Global Expansion and Market Opportunities

一周前，据科创板日报消息，TikTok全球日活跃用户数已突破10亿，放眼全球，日活超10亿的App也只有Facebook、WhatsApp、Instagram和YouTube。这无疑给了TikTok创业者们一支"强心剂"。

A week ago, according to the Science and Technology Innovation Board Daily, TikTok's global daily active users have exceeded 1 billion. Globally, only Facebook, WhatsApp, Instagram and YouTube have apps with over 1 billion daily active users. This is undoubtedly a "shot in the arm" for TikTok entrepreneurs.

二、转型与试错：TikTok创业者的必经之路
2. Transformation and Trial-and-Error: The Inevitable Path for TikTok Entrepreneurs

很少有人能一下子找准入局TikTok的正确姿势，更多是试错。海外市场的复杂性和TikTok电商生态的不成熟等因素，决定了并没有一条明晰路径能指导创业者，就连官方也在探索中。

Few people can immediately find the right way to enter TikTok, most go through trial and error. The complexity of overseas markets and the immaturity of TikTok's e-commerce ecosystem determine that there is no clear path to guide entrepreneurs, even the official is still exploring.

三、本土化挑战：文化差异与运营策略
3. Localization Challenges: Cultural Differences and Operational Strategies

TikTok创业者基本有一个共识：本土化很关键。由于不同国家的文化差异和购物习惯不同，TikTok的运营策略也要"定制化"。

TikTok entrepreneurs basically have a consensus: localization is key. Due to cultural differences and shopping habits in different countries, TikTok's operational strategies must also be "customized".

四、变现分化：从微盈利到半放弃
4. Differentiation in Monetization: From Small Profits to Semi-Abandonment

TikTok创业者众，盯上的皆是TikTok 10亿日活背后的诱人蛋糕。但能吃到多少，得看各自的本事了。

There are many TikTok entrepreneurs, all eyeing the attractive cake behind TikTok's 1 billion daily active users. But how much they can eat depends on their own abilities.

五、SEO优化建议：深圳网站优化与谷歌竞价广告推广
5. SEO Optimization Suggestions: Shenzhen Website Optimization and Google Ads Promotion

对于想要进入TikTok市场的企业，我们建议：

For companies that want to enter the TikTok market, we recommend:

1. 关键词优化：针对"深圳网站优化"、"谷歌竞价广告推广"等核心关键词进行布局
1. Keyword Optimization: Layout for core keywords such as "Shenzhen website optimization" and "Google Ads promotion"

2. 内容本地化：根据不同目标市场的语言和文化习惯制作内容
2. Content Localization: Create content according to the language and cultural habits of different target markets

3. 技术优化：确保网站加载速度快，移动端适配良好
3. Technical Optimization: Ensure fast website loading speed and good mobile adaptation

4. 数据分析：定期分析流量数据，优化推广策略
4. Data Analysis: Regularly analyze traffic data and optimize promotion strategies

通过专业的深圳网站优化服务和精准的谷歌竞价广告推广，企业可以更好地把握TikTok带来的全球化机遇，实现业务增长。

Through professional Shenzhen website optimization services and precise Google Ads promotion, companies can better grasp the global opportunities brought by TikTok and achieve business growth.