超牛的SEO海外推广怎么做？揭秘年营收5亿独立站的成功秘诀
超牛的SEO海外推广怎么做？揭秘年营收5亿独立站的成功秘诀
How to Do Amazing Overseas SEO Promotion? Secrets Behind a $500M Revenue Independent Website
乐歌股份董事长项乐宏曾强调："独立站一定要建，只有做独立站，才能真正的接近用户，了解用户的需求"。这家年营收超5亿的企业，用实践验证了独立站的价值。
Mr. Xiang Lehong, Chairman of Loctek, emphasized: "You must build an independent website. Only by doing so can you truly get close to users and understand their needs." This company with annual revenue exceeding 500 million yuan has proven the value of independent websites through practice.
乐歌独立站发展历程 | Loctek's Independent Website Development
- 2011年：开始跨境电商业务 | 2011: Started cross-border e-commerce business
- 2016年：建立首个独立站 | 2016: Established first independent website
- 2020年：实现业务质变 | 2020: Achieved qualitative business transformation
- 2021年：独立站营收达5.27亿元，占总营收18.35% | 2021: Independent website revenue reached 527 million yuan, accounting for 18.35% of total revenue
- 2022年：海外品牌FlexiSpot入选《凯度BrandZ中国全球化品牌50强》 | 2022: Overseas brand FlexiSpot selected for "Kantar BrandZ China Global Brand Builders 50"
关键经营策略 | Key Business Strategies
- 从多品牌铺货转向垂直品类：聚焦健康办公领域 | Shift from multi-brand distribution to vertical categories: Focus on healthy office solutions
- 建立品牌认知：以FlexiSpot为核心品牌 | Build brand awareness: Using FlexiSpot as core brand
- 多渠道组合：独立站与平台电商协同发展 | Multi-channel strategy: Coordinated development of independent websites and platform e-commerce
SEO与内容营销策略 | SEO and Content Marketing Strategies
- 通过Google SEO和视频投放引流 | Traffic acquisition through Google SEO and video ads
- 建立270万+反向链接 | Built 2.7 million+ backlinks
- 每月投入约37万美元的付费搜索 | Monthly investment of approximately $370,000 in paid search
- 设置"Voice From Media"板块展示媒体报道 | Created "Voice From Media" section to showcase media coverage
成功启示 | Key Takeaways
独立站建设需要： | Building an independent website requires:
- 强大的IT团队支持 | Strong IT team support
- 复杂的流程管理能力 | Complex process management capabilities
- 长期的品牌积累 | Long-term brand building
- 持续的内容营销投入 | Continuous content marketing investment
乐歌用10年时间证明：独立站虽非易事，但却是品牌国际化的必经之路。
Loctek's 10-year journey proves: While building an independent website is challenging, it's an essential path to brand internationalization.
