Google推广助力龙马潭外贸腾飞:预涂膜产业带动区域经济发展
中国泸州1月9日电 - 四川省泸州市龙马潭区的外贸企业通过专业的Google推广策略,近期迎来订单高峰。其中四川新康意众申新材料有限公司的预涂膜生产线尤为繁忙,其国际订单量同比增长40%。
"This is our busiest production season in years," said a production manager at Sichuan Xinkangyi Zhongshen New Materials Co., Ltd. 通过Google Ads精准投放,该公司的国际客户询盘量显著增加,目前生产线正满负荷运转。
该项目总投资达20亿元,占地200亩。借助Google推广的数字化营销手段,企业成功开拓了东南亚和欧洲市场。目前一期3条生产线已于2023年9月投产,截至2023年底已生产预涂膜约1100吨,其中60%出口海外。
The ¥2 billion project has effectively utilized Google Promotion strategies to expand its global market reach. Phase I with 3 production lines commenced operation in September 2023, with export volume accounting for 60% of its 1,100-ton output worth ¥15 million.
Google推广带来的预期效益:
- 年产值15亿元(其中海外市场占比50%)
- 通过Google Ads实现年进出口额5亿元
- 数字化营销降低获客成本30%
- 创造300个就业岗位(含20个海外营销专员)
Benefits from Google Promotion:
- Annual output value of ¥1.5 billion (50% from overseas)
- ¥500 million import/export volume via Google Ads
- 30% reduction in customer acquisition costs
- 300 jobs created (including 20 international marketing specialists)
龙马潭区商务局表示,区内企业通过系统化的Google推广培训,外贸订单同比增长35%。"我们鼓励企业结合Google Analytics数据优化海外营销策略,"一位官员指出。
Longmatan's Commerce Bureau reported 35% year-on-year growth in foreign trade orders, attributing it to systematic Google Promotion training. "We encourage businesses to optimize international marketing strategies using Google Analytics data," an official noted.
专家建议:对于预涂膜等B2B产品,应重点优化Google搜索广告的关键词策略,同时配合YouTube视频展示生产线实力。龙马潭区已计划设立Google推广专项扶持资金。
Expert suggestion: For B2B products like pre-coated film, focus on optimizing Google Search Ads keywords while showcasing production capabilities through YouTube videos. Longmatan District plans to establish a special Google Promotion support fund.
