2022年iF设计奖宠物用品精选:Google推广智能宠物产品的绝佳案例
近日,被誉为设计界"奥斯卡"的德国iF设计奖公布了2022年度获奖名单。对于想要通过Google推广开拓国际市场的宠物用品企业来说,这些获奖作品提供了绝佳的参考案例。
Recently, the prestigious German iF Design Award, often called the "Oscar" of the design world, announced its 2022 winners. These award-winning products provide excellent reference cases for pet product companies looking to expand into international markets through Google Ads.
RealTech储粮桶 / RealTech Pet Food Storage Container
客户/制造商:PETMARVEL | 设计:PETMARVEL
这款产品特别适合在Google推广中突出"保鲜技术"和"食品安全"卖点。采用食品级材料,确保连续高效的低压密封,能有效延长猫粮保鲜时间。
This product is perfect for highlighting "freshness technology" and "food safety" features in Google Ads. Made with food-grade materials, it ensures continuous and efficient low-pressure sealing to extend cat food freshness.
Pawbby智能宠物饮水机 / Pawbby Smart Pet Water Fountain
客户/制造商:Beijing Kitten&Puppy Technology
通过Google推广可以重点宣传其智能监控功能:紫外线系统确保水质,应用程序允许主人远程监控宠物的饮水量和健康状况。
Its smart monitoring features are ideal for Google promotion: UV system ensures water quality, and the app allows remote monitoring of pet's water intake and health status.
AMI智能狗背带 / AMI Smart Dog Harness
客户/制造商:Hefei LCFC Information Technology
在Google推广策略中,可以突出其健康监测功能:传感器采集心跳、温度等数据,手持设备实时显示狗狗状态。
For Google advertising strategies, highlight its health monitoring: sensors collect heartbeat, temperature data, with real-time status display on handheld device.
Google推广策略建议 / Google Ads Strategy Suggestions
1. 针对不同产品功能创建单独广告组,如"智能监控"、"健康追踪"等
2. 使用获奖荣誉作为信任背书:"iF设计奖获奖产品"
3. 制作展示广告突出产品设计美感和功能性
1. Create separate ad groups for different product features like "smart monitoring", "health tracking"
2. Use award honor as trust endorsement: "iF Design Award Winning Product"
3. Create display ads highlighting product aesthetics and functionality
总结:这些iF获奖产品展示了如何将创新设计与实用功能结合,为Google推广提供了丰富的内容素材和卖点。
Conclusion: These iF award-winning products demonstrate how to combine innovative design with practical functions, providing abundant content and selling points for Google Ads campaigns.
