非洲跨境电商蓝海市场：Jumia海外仓优惠政策助力卖家降本31%

非洲跨境电商蓝海市场：Jumia海外仓优惠政策助力卖家降本31%

Africa's E-commerce Blue Ocean Market: Jumia's Overseas Warehouse Policy Cuts Costs by 31%

非洲电商市场正成为跨境卖家的新蓝海。由于地理和刻板印象的限制，许多人将非洲与"贫穷"、"落后"等标签联系在一起。但事实上，非洲电商市场正以惊人的速度增长。

Africa's e-commerce market is emerging as a new blue ocean. Due to geographical and stereotypical limitations, many associate Africa with labels like "poverty" and "backwardness." However, Africa's e-commerce market is growing at an astonishing rate.

根据联合国数据：

According to UN data:

• 到2050年非洲人口预计达25亿
• Africa's population is projected to reach 2.5 billion by 2050
• 2025年非洲电商规模将增长50%
• Africa's e-commerce market will grow by 50% by 2025
• 2025年非洲线上购物用户将达5.19亿
• Africa will have 519 million online shoppers by 2025

Jumia物流优势显著：

Jumia's logistics advantages:

• 1540+个投递站覆盖11个国家
• 1,540+ delivery stations across 11 countries
• 6870+名骑手完成每月284万+包裹
• 6,870+ riders delivering 2.84M+ parcels monthly
• 86%派送成功率，97%满意度
• 86% delivery success rate with 97% satisfaction

重磅优惠：海外仓成本降低31%！

Major Offer: Overseas warehouse costs reduced by 31%!

Jumia推出"轻小件商品"新收费尺寸，仓储费降幅最高达80%。以尼日利亚站点为例：

Jumia introduced a new "small and light products" pricing tier, reducing storage fees by up to 80%. Taking Nigeria as an example:

三大物流模式选择：

Three logistics options:

1. 直邮/Direct shipping：时效高，全程可追踪
2. 平邮/Standard shipping：价格优势，适用尼日利亚等站点
3. 海外仓/Overseas warehouse：最快24小时送达，9国适用

目前Jumia在非洲拥有46个仓库，总面积达30万平方米。加纳和乌干达站点还将推出免仓租优惠！

Jumia currently operates 46 warehouses across Africa, totaling 300,000㎡. Ghana and Uganda will soon offer free storage promotions!

随着"一带一路"建设推进，非洲基础设施显著改善：

With the Belt and Road Initiative, Africa's infrastructure has improved significantly:

• 建成1万+公里铁路
• 10,000+ km railways built
• 10万+公里公路
• 100,000+ km roads constructed
• 近千座桥梁
• Nearly 1,000 bridges

非洲电商市场潜力巨大，现在正是中国卖家布局的最佳时机！

Africa's e-commerce market has huge potential - now is the perfect time for Chinese sellers to expand!