外贸建站如何才能让谷歌加速收录?看完这篇你就懂了
谷歌的流量池巨大,同时海外消费者也有在谷歌上搜索产品再下单的习惯,因此谷歌是大多数跨境电商卖家首选的引流渠道之一。想要从搜索引擎上获得更多的流量,让网站被收录是第一步,如果没有被收录,那更不用提什么优化了。
Google has a massive traffic pool, and overseas consumers often search for products on Google before making purchases. Therefore, Google is one of the primary traffic channels for most cross-border e-commerce sellers. To gain more traffic from search engines, getting your website indexed is the first step. Without being indexed, there's no point in discussing optimization.
如何被收录?
How to Get Indexed?
第一种方式是最为简单,也最为直接的方法,就是提交域名。在谷歌后台,将网站的地址添加到谷歌索引中。第二种方式则是验证HTML文件,如果你使用了第一种方法,却发现没有效果,就可以考虑采用这种方法了。
The simplest and most direct method is to submit your domain. Add your website URL to Google's index through Google Search Console. The second method is HTML file verification. If the first method doesn't work, you can try this approach.
Ueeshop温馨小贴士:想要检查你的网站是否被收录,可以搜索site:详细的网址。如果没有结果的话,那就是没有被收录。
Ueeshop Tip: To check if your website is indexed, search for site:yourwebsite.com. If no results appear, your site hasn't been indexed.
如何加速被收录?
How to Speed Up Indexing?
首先卖家要注意的是,网站结构需要按照谷歌的要求来搭建。稳定的服务器、较快地打开速度等等,这些都是影响谷歌收录的重要因素。如果网站硬件基础不符合要求,一方面难以被收录,另外一方面即便被收录了,后面的排名也很难提升起来。
First, sellers should ensure their website structure meets Google's requirements. A stable server and fast loading speed are crucial factors affecting Google indexing. If the technical foundation doesn't meet standards, it will be difficult to get indexed, and even if indexed, ranking improvements will be challenging.
Ueeshop独立站是迎合谷歌SEO结构搭建的,全站生成静态HTML,可智能选取关键词。同时可自动读取ALT标题标签、自动生成网站地图,还可自定义URL,使得Ueeshop的站点会更容易被谷歌收录。此外还提供SEO工具,能够帮助卖家减轻工作负担。
Ueeshop's independent stores are built for Google SEO, generating static HTML pages with intelligent keyword selection. They automatically read ALT tags, generate sitemaps, and allow custom URLs, making Ueeshop sites more likely to be indexed by Google. Additionally, built-in SEO tools help sellers reduce workload.
其次卖家要注意,避免在提交之后,对网站进行大规模的修改,尤其是独立站的主题、标题、描述等等。页面改动太大,搜索引擎收录起来会比较困难。
Second, sellers should avoid making major changes after submission, especially to themes, titles, and descriptions. Significant modifications make indexing more difficult for search engines.
防止出现这种状况有两种方法,第一种就是要有明确的网站定位,这样即便是细节方面也会比较清晰,一开始就定位好了,后面就不需要进行大范围的更改了。第二种则是后期再慢慢修改,分步骤进行,避免短时间内给网站造成较大的变动。
There are two solutions: First, establish clear website positioning from the start to minimize future changes. Second, implement modifications gradually in phases to avoid drastic changes.
Ueeshop温馨小贴士:在网站被收录后一到两个月内,要尽量避免大幅度修改上述项目。
Ueeshop Tip: Avoid major changes to these elements for 1-2 months after indexing.
其次卖家可以多更新一下网站的内容,包括文章、新闻等,优质的内容会比较容易被搜索引擎接受,并抓取到。优质的内容,对文案要求较高,字数和文章质量都要有保证。内容更新后,卖家以尝试重新提交站点地图,这样可以加快索引过程。
Additionally, regularly update website content with high-quality articles and news. Quality content is more likely to be accepted and crawled by search engines. After updates, resubmit your sitemap to accelerate indexing.
最后卖家也可以通过发布优质外链来加速收录,卖家在初期可以找一些流量较高的网站,来发布网站链接。不过这样的网站一般是要收费的,和一个新网站进行链接交换,对于他们来说是没有什么意义的。
Finally, building quality backlinks can speed up indexing. New websites can publish links on high-traffic sites (usually paid), as link exchanges with new sites typically aren't valuable to established sites.
以上就是外贸建站加速被谷歌收录的一些方法,卖家可以按照顺序进行尝试。网站被收录只是引流的第一步,不管是文章更新还是优质外链,也都是后续SEO优化的重点工作。所以卖家可以从一开始就重视起来,细水长流得好好去做,后面效果也会更好。
These are methods to accelerate Google indexing for foreign trade websites. Sellers can try them in order. Indexing is just the first step - content updates and backlinks remain crucial for ongoing SEO. Consistent, long-term effort from the beginning yields better results.
