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必须选择的搜索优化：谷歌竞价推广与TikTok营销要点

TikTok是什么？为什么它如此受欢迎？

What is TikTok? Why is it so popular?

一、TikTok简介

1. TikTok Overview

TikTok是字节跳动旗下的短视频社交平台，于2017年5月上线。其愿景是"激发创造，带来愉悦（Inspire Creativity and Bring Joy）"。

TikTok is a short-video social platform owned by ByteDance, launched in May 2017 with the vision to "Inspire Creativity and Bring Joy".

TikTok曾多次登顶美国、印度、德国、法国、日本、印尼和俄罗斯等地的App Store或Google Play总榜。

TikTok has topped the charts in the US, India, Germany, France, Japan, Indonesia, Russia and other countries on App Store or Google Play.

二、发展历程

2. Development History

TikTok的发展可以分为以下四个阶段：

TikTok's development can be divided into four phases:

1. 亚洲试水阶段：TikTok首先在亚洲市场进行试水，采取产品全球化、内容本地化的策略。

1. Asian Market Testing: TikTok first tested in Asian markets with a strategy of product globalization and content localization.

2. 欧美拓展阶段：2018年走向欧美市场，美国短视频应用Flipagram和Musical.ly的结合带来了大量用户。

2. European and American Expansion: Entered Western markets in 2018, with Flipagram and Musical.ly integration bringing massive users.

3. 电商测试阶段：在英国和印尼测试TikTok店铺电商和中长视频，聚焦新兴市场。

3. E-commerce Testing: Tested TikTok Shop and mid-length videos in UK and Indonesia, focusing on emerging markets.

4. 全球拓展阶段：2022年在泰国、马来西亚和越南开通小店，拓展世界主流市场。

4. Global Expansion: Launched shops in Thailand, Malaysia and Vietnam in 2022, expanding in mainstream markets.

三、TikTok Shop

3. TikTok Shop

TikTok Shop是TikTok官方为实现上下游交易而打造的商业闭环。

TikTok Shop is an official commercial closed-loop system for end-to-end transactions.

四、传统电商与直播电商的对比

4. Traditional E-commerce vs Live Commerce

传统电商：需求自发产生，决策周期长

Traditional E-commerce: Spontaneous demand, long decision cycle

直播电商：激发潜在需求，决策周期短

Live Commerce: Stimulates potential demand, short decision cycle

五、字节跳动的三大发展关键词

5. ByteDance's Three Development Keywords

2012-2016：信息聚合 | 2016-2018：短视频 | 2018以后：国际视频

2012-2016: Information Aggregation | 2016-2018: Short Videos | Post-2018: International Video