如何开始搜索引擎推广（网站SEO）？
搜索引擎推广（SEO）看似复杂，但核心本质是关键词和链接的交互关系。因此，掌握基础框架至关重要。
The essence of SEO lies in the interaction between keywords and links. Mastering the fundamental framework is crucial.
首先需要建立一个谷歌友好的网站，无论是跨境电商常用的Shopify、WordPress，还是外贸B2B网站或自主开发网站，都必须满足这个基本要求。
First, you need a Google-friendly website. Whether it's Shopify, WordPress for cross-border e-commerce, or self-developed websites for B2B trade, this is the fundamental requirement.
这就像打好地基，上层建筑才会更稳固。不是所有网站都适合做SEO，网站质量直接影响SEO效果。即使网站设计精美，如果对SEO不友好，搜索引擎爬虫无法访问，就无法获得良好排名。
This is like laying a solid foundation for the building. Not all websites are SEO-friendly, and website quality directly affects SEO results. Even beautifully designed websites won't rank well if search engine crawlers can't access them.
建议使用Google PageSpeed Insights检测网站质量。如果得分在0-49之间，建议进行整体优化，特别是提高网站加载速度。
We recommend using Google PageSpeed Insights to test your website. If the score is between 0-49, comprehensive optimization is needed, especially to improve loading speed.
对于SEO新手来说，做好这些基础工作已经很棒了。更多细节可以参考我们的SEO优化教程栏目，为入门和进阶做好准备。
For SEO beginners, mastering these fundamentals is excellent. More details can be found in our SEO Tutorial section to prepare for both entry-level and advanced learning.
总之，网站SEO是一系列针对搜索引擎的优化行为，目的是让网站更友好，提升关键词排名，获得免费流量，最终促进产品或服务销售。
In summary, website SEO is a series of optimization actions to make websites more search-engine friendly, improve keyword rankings, gain free traffic, and ultimately boost product or service sales.
本文由外贸网站建设与谷歌SEO服务商九凌网络提供。我们专注于谷歌SEO和外贸网站建设技术研发，如需海外网站建设运营推广服务，请访问www.syoseo.com获取更多信息。
This article is provided by Jiuling Network, a Google SEO and foreign trade website construction service provider. We specialize in Google SEO and foreign trade website technology R&D. For overseas website construction and promotion services, please visit www.syoseo.com for more information.
