亚马逊Prime Day广告优化指南:如何最大化广告ROI
Prime Day期间广告成本飙升 - 根据Perpetua数据,去年Prime Day期间:
• 全站销售额增长123%
• 流量增长148%
• CPC上升13%
• 点击率下降25%
三大核心挑战:
1. 竞价竞争加剧
2. 广告转化率下降
3. 流量质量波动
专家解决方案:
Perpetua将举办专题直播"亚马逊Prime Day,你的广告费都花去哪儿了",深度解析:
• 广告工具组合策略
• 三阶段备战指南
• 竞品机会挖掘技巧
• 3C头部品牌实战案例
立即预约即可获得:
✓ 亚马逊季度基准报告
✓ Perpetua 20天免费试用
Prime Day Advertising Costs Soar - Perpetua data shows during last Prime Day:
• 123% sales increase
• 148% traffic growth
• 13% CPC increase
• 25% CTR decrease
Key Challenges:
1. Intensified bidding competition
2. Declining ad conversion rates
3. Fluctuating traffic quality
Expert Solutions:
Perpetua's live webinar "Amazon Prime Day: Where Does Your Ad Budget Go?" will cover:
• Advertising portfolio strategies
• 3-phase preparation guide
• Competitor opportunity analysis
• Top 3C brand case study
Register Now to get:
✓ Amazon quarterly benchmark report
✓ 20-day free trial of Perpetua
