谷歌深圳体验中心助力企业海外推广 - 跨境电商新机遇
谷歌深圳体验中心助力企业海外推广 - 跨境电商新机遇
Google Shenzhen Experience Center Helps Enterprises Expand Overseas - New Opportunities in Cross-border E-commerce
深圳 - 据广州日报记者刘畅报道，"Google AdWords 深圳体验中心"近日在南山区深圳软件产业基地正式启动。这是2015年深圳市重点引入的项目之一。
Shenzhen - According to reporter Liu Chang from Guangzhou Daily, the "Google AdWords Shenzhen Experience Center" was recently officially launched in the Shenzhen Software Industry Base in Nanshan District. This is one of the key projects introduced by Shenzhen in 2015.
目前谷歌已在中国建立了八大体验中心，分别位于郑州、天津、大连、上海、贵阳、长沙、东莞和深圳。这些中心利用谷歌的大数据技术和互联网优势，帮助中国企业精准定位海外市场。预计今年内还将在广州、佛山、中山等地增设新中心。
Google has currently established eight experience centers in China, located in Zhengzhou, Tianjin, Dalian, Shanghai, Guiyang, Changsha, Dongguan and Shenzhen. These centers leverage Google's big data technology and internet advantages to help Chinese enterprises accurately target overseas markets. It is expected that new centers will be added in Guangzhou, Foshan, Zhongshan and other locations within this year.
体验中心展示厅陈列着谷歌最新高科技产品，包括智能手表、折叠电动自行车和平板电脑等。参观者还可以通过大屏幕了解谷歌无人驾驶汽车等前沿科技动态。中心负责人任丽峰表示，展示厅免费开放，欢迎对创新、创客和大数据感兴趣的市民前来参观。
The experience center's exhibition hall displays Google's latest high-tech products, including smart watches, foldable electric bicycles and tablets. Visitors can also learn about cutting-edge technologies like Google's self-driving cars through large screens. Center director Ren Lifeng stated that the exhibition hall is open to the public for free and welcomes citizens interested in innovation, maker culture and big data to visit.
Google大中华区总裁石博盟(Scott Beaumont)表示："未来一切都将被连接"，预计到2018年全球电子商务销售额将达到2.5万亿美元。Google AdWords体验中心项目是谷歌2014年推出的战略性项目，旨在帮助中国企业掌握大数据时代的运营方法。
Google Greater China President Scott Beaumont said: "Everything will be connected in the future," predicting that global e-commerce sales will reach $2.5 trillion by 2018. The Google AdWords Experience Center project is a strategic initiative launched by Google in 2014 to help Chinese enterprises master operational methods in the era of big data.
在传统外贸持续"降温"的背景下，跨境电商却逆势上扬。任丽峰认为，互联网和大数据能够为企业提供解决方案。体验中心将定期为深圳出口企业提供数字营销和跨境电商相关的免费培训，并通过"伴随式成长"的方式，推动企业实现"互联网+"升级。
Against the backdrop of continued "cooling" in traditional foreign trade, cross-border e-commerce has bucked the trend. Ren Lifeng believes the internet and big data can provide solutions for enterprises. The experience center will regularly provide free training on digital marketing and cross-border e-commerce for Shenzhen export enterprises, and promote enterprises to achieve "Internet+" upgrading through "accompanying growth" methods.
今年深圳"文博会"期间的数据显示，其英文网站99%的点击来自谷歌推广，中文网站60%的点击也来自谷歌推广。深圳大芬油画村也开始利用谷歌大数据分析与其品牌相关的关键词搜索数据。
Data during this year's Shenzhen "ICIF" showed that 99% of clicks on its English website came from Google promotion, while 60% of clicks on the Chinese website also came from Google promotion. Shenzhen Dafen Oil Painting Village has also begun using Google's big data to analyze keyword search data related to its brand.
