稳定的SEO思维：谷歌推广竞价与独立站域名注册全攻略
独立站建设的重要性 | The Importance of Independent Store Setup
独立站（又称自建站）是商家自主建立的品牌官网，具有以下核心优势：
Independent stores (also known as self-built websites) are brand official websites established by merchants with these core advantages:
- 完全自主的域名选择、视觉设计和商品定价
- Full control over domain selection, visual design and product pricing
- 直接面向消费者的品牌展示窗口
- Direct-to-consumer brand showcase
- 避免平台佣金和规则限制
- Avoid platform commissions and restrictions
Shopify建站三步曲 | 3 Steps to Build with Shopify
1. 准备资料：电子邮箱、公司地址、联系电话
Prepare: Email, company address, contact number
2. 注册流程：
Registration process:
- 填写邮箱/密码/店铺名称
- Fill in email/password/store name
- 可选填写业务情况
- Optional business information
- 完善公司地址信息
- Complete company address
域名注册SEO最佳实践 | Domain Registration SEO Best Practices
为什么需要自定义域名？
Why need custom domain?
- 避免myshopify.com二级域名分散品牌流量
- Avoid brand traffic dilution from myshopify subdomains
- 提升网站专业度和可信度
- Enhance website professionalism and credibility
- 强化品牌记忆和SEO效果
- Strengthen brand recall and SEO performance
推荐域名注册商 | Recommended Domain Registrars
| 国际平台 | 国内平台 | International | Domestic |
|---|---|---|---|
| GoDaddy | 阿里云 | GoDaddy | Alibaba Cloud |
| Namecheap | 腾讯云 | Namecheap | Tencent Cloud |
域名绑定技术要点 | Domain Binding Technical Points
必须完成的DNS解析设置：
Essential DNS settings:
- CNAME记录 → shops.myshopify.com
- A记录 → 23.227.38.65
SEO优化建议 | SEO Optimization Suggestions
- 选择包含核心关键词的域名
- Choose domain containing core keywords
- .com后缀优先于其他后缀
- .com extension preferred
- 域名长度控制在3-5个单词内
- Keep domain within 3-5 words
- 避免使用连字符和数字
- Avoid hyphens and numbers
