为什么谷歌推广效果显著？符合谷歌SEO的网站需要具备哪些条件？
作者 | 属金鱼的雪梨宝宝
越来越多的外贸从业者开始意识到谷歌SEO的重要性，并着手搭建独立站。然而，许多模板站仅具备展示功能，并不符合谷歌SEO的要求。本文将为您总结建站前必须注意的关键要素。
1. 语言版本分离
许多企业官网同时设置中文版和英文版，但建议不要将两者放在同一个网站上。如果主要面向国内市场，单独建立中文版即可。需要注意的是，国内SEO（百度SEO）与谷歌SEO的优化策略完全不同。
1. Language Version Separation
Many corporate websites have both Chinese and English versions, but it's recommended not to host them on the same site. For domestic-focused businesses, a standalone Chinese version suffices. Note that Baidu SEO strategies differ completely from Google SEO.
2. SEO友好的URL结构
理想的谷歌SEO URL格式应为：https://www.domain.com/keyword。建议参考Backlinko的URL设置。许多模板网站的URL无法自定义，导致无法添加目标关键词。
2. SEO-Friendly URL Structure
The ideal Google SEO URL format should be: https://www.domain.com/keyword. We recommend studying Backlinko's URL configuration. Many template sites don't allow URL customization, making it impossible to include target keywords.
3. 页面SEO优化
使用SEO Quake工具检测时，许多模板站存在以下问题：缺少meta description和meta keyword，图片没有Alt属性——这些都是页面SEO的关键要素。
3. On-Page SEO Optimization
When auditing with SEO Quake, many template sites exhibit these issues: missing meta descriptions/keywords and images without Alt attributes - all critical for on-page SEO.
WordPress建站优势
WordPress网站天然具备SEO优势：可自定义URL、完善的SEO插件支持。相比之下，许多模板站（如全球搜、外贸快车等）仅适合展示，难以获得流量。
WordPress Advantages
WordPress sites inherently excel in SEO: customizable URLs and robust plugin support. In contrast, many template sites (e.g., Global Search, Foreign Trade Express) only suit display purposes with limited traffic potential.
SEO优化四要素
- 关键词布局：建站前需进行充分的关键词调研
- 高质量内容：谷歌排名的重要考量因素
- 持续更新：避免"建站即遗忘"的情况
- 外链建设：优质外链提升排名
Four SEO Essentials
- Keyword Strategy: Conduct thorough keyword research pre-development
- Quality Content: Google's primary ranking factor
- Consistent Updates: Avoid "build-and-abandon" scenarios
- Backlink Building: Quality links boost rankings
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