可信赖的网站推广app工作:揭秘谷歌推广服务费与五大最适合行业
可信赖的网站推广app工作:揭秘谷歌推广服务费与五大最适合行业
Reliable Website Promotion App: Demystifying Google Ads Service Fees & Top 5 Suitable Industries
谷歌作为全球最大的搜索引擎,拥有完善的生态系统和庞大的数据库,占据海外90%的搜索流量。Google, as the world's largest search engine, boasts a complete ecosystem and massive database, capturing 90% of overseas search traffic.
那么为什么有些外贸企业没有做谷歌推广,或者没有坚持做下去呢?我们认为主要有以下三个原因:
Why do some foreign trade companies not use Google Ads or fail to persist? We believe there are three main reasons:
一、行业特性不适合谷歌推广
1. Industry Characteristics Unsuitable for Google Ads
我们会对每个客户进行专业评估,判断行业是否适合做谷歌外贸推广。以下五大类行业特别适合:
We professionally evaluate each client to determine industry suitability. These five industries are particularly suitable:
1. 机械设备类
Machinery Equipment
参展成本高但市场需求有限,通过搜索引擎进行精准营销更为合适。
High exhibition costs with limited market demand make search engine marketing more appropriate.
2. 服务类企业
Service Industries
教育、旅游、培训和物流等行业不太适合展会营销。
Education, tourism, training and logistics are less suitable for exhibition marketing.
3. 电商企业
E-commerce Businesses
中国商品以物美价廉著称,许多海外消费者会通过谷歌搜索中国商品。
Chinese products are famous for good quality and low price, attracting overseas consumers to search via Google.
4. 化工行业
Chemical Industry
专业性强、竞争度低,转化率高且广告成本较低。
High specialization, low competition, high conversion rates and low ad costs.
5. 新兴行业
Emerging Industries
市场需求大但竞争较小,通过外贸网站推广可以最低成本获取海量客户。
Large market demand with small competition allows acquiring massive clients at lowest cost.
二、观念落后于时代
2. Outdated Concepts
许多公司尚未意识到传统渠道和电商平台已进入瓶颈期。
Many companies haven't realized traditional channels and e-commerce platforms have reached bottlenecks.
三、对谷歌推广存在误解
3. Misunderstandings About Google Ads
任何广告都需要测试周期和试错成本。
All advertising requires testing cycles and trial costs.
随着广交会等传统展会转向线上,如何在目标客户面前高效建立存在感变得尤为重要。
As traditional exhibitions like Canton Fair move online, establishing effective presence before target clients becomes crucial.
