新手做跨境必看：谷歌推广专家推荐与TikTok Shop最新动态
新手做跨境必看：谷歌推广专家推荐与TikTok Shop最新动态
Must-Read for Cross-Border Beginners: Google Promotion Experts and TikTok Shop Updates
对于刚入门的跨境电商新手，选择合适的推广渠道至关重要。在谷歌推广领域，Neil Patel和Brian Dean是两位值得关注的权威博主。他们提供专业的SEO和数字营销建议，特别适合跨境电商卖家学习。
For cross-border e-commerce beginners, choosing the right promotion channels is crucial. In the field of Google promotion, Neil Patel and Brian Dean are two authoritative bloggers worth following. They provide professional SEO and digital marketing advice, especially suitable for cross-border e-commerce sellers to learn from.
TikTok Shop"黑五抢先购"正式开启
TikTok Shop "Black Friday Early Access" Officially Launches
最新消息显示，TikTok Shop黑五网一大促已正式开启"黑五抢先购"活动。这是TikTok Shop首次整合美国、沙特、英国三大市场的资源，采用"内容+货架"双驱动模式，助力跨境商家提升销售业绩。
According to the latest news, TikTok Shop's Black Friday promotion has officially launched the "Black Friday Early Access" event. This is the first time TikTok Shop has integrated resources from three major markets: the US, Saudi Arabia, and the UK, adopting a dual-drive model of "content+shelf" to help cross-border merchants boost sales performance.
本次大促包含三大类营销玩法：
This promotion includes three major types of marketing activities:
- 商城导流：促进用户转化
- Store traffic guidance: Promote user conversion
- 平台促销活动：包括限时优惠、商品秒杀和互动抽奖
- Platform promotions: Including limited-time offers, flash sales, and interactive lucky draws
- 内容引流：话题挑战赛和达人打榜赛
- Content traffic: Topic challenges and influencer ranking competitions
TikTok印尼最新进展
Latest Developments of TikTok in Indonesia
据CNBC报道，10月25日，印尼商务合作社和中小企业部长Teten Masduki透露，TikTok CEO周受资已致信印尼总统佐科·维多多，要求会面讨论TikTok Shop被禁后的电商业务发展事宜。
According to CNBC, on October 25, Indonesian Minister of Cooperatives and SMEs Teten Masduki revealed that TikTok CEO Shou Zi Chew has written to Indonesian President Joko Widodo requesting a meeting to discuss e-commerce business development after the ban on TikTok Shop.
会面预计将在11月初进行，最迟可能在下周。虽然具体会谈内容尚未公开，但TikTok近期在印尼大规模招聘电商相关岗位，显示出其准备重新推出电商业务的强烈信号。
The meeting is expected to take place in early November, possibly as late as next week. Although the specific content of the talks has not been made public, TikTok's recent large-scale recruitment of e-commerce related positions in Indonesia shows strong signals of its preparation to relaunch its e-commerce business.
TikTok在美区节假日大受欢迎
TikTok Gaining Popularity During US Holiday Season
最新调查显示，TikTok正成为美国消费者假日购物的主流工具：
The latest survey shows that TikTok is becoming a mainstream holiday shopping tool for US consumers:
- 36%的受访者将在今年假日季使用TikTok
- 36% of respondents will use TikTok during this year's holiday season
- 25%的人将利用TikTok寻找节日礼物灵感
- 25% will use TikTok to find holiday gift inspiration
- 在18-29岁群体中，53%把TikTok作为假日购物工具
- Among 18-29 year olds, 53% use TikTok as a holiday shopping tool
有趣的是，年龄较大的消费者(40-60岁)在TikTok Shop订购礼物的比例(16%)反而高于年轻人(8%)。总体而言，90%的受访者计划在网上购买节日礼物，40%表示将增加网购次数。
Interestingly, older consumers (40-60 years old) have a higher proportion (16%) of ordering gifts on TikTok Shop than younger people (8%). Overall, 90% of respondents plan to purchase holiday gifts online, with 40% saying they will increase online shopping frequency.
