中国短剧出海半年创收2.3亿美元：中式"霸总"如何征服全球市场？
2024年成为中国短剧出海爆发元年，从《被我的CEO丈夫宠溺》到《闪婚老伴是豪门》，中国微短剧正在全球掀起一场文化风暴。根据点点数据最新报告，上半年出海短剧总流水突破2.3亿美元，预计全年将达4亿美元。
The year 2024 marks the explosive growth of Chinese short dramas going global. From "Spoiled by My CEO Husband" to "Marrying a Billionaire in My Twilight Years", Chinese micro-dramas are creating a cultural storm worldwide. According to the latest report from DianDian Data, overseas short dramas have generated over $230 million in revenue in the first half of the year, with full-year projections reaching $400 million.
行业数据显示，短剧出海APP数量从去年11月的个位数暴增至今年6月的100余款。其中ReelShort、DramaBox和ShortMax三大平台贡献了80%以上的市场份额。美国市场以64.8%的占比成为最大收入来源。
Industry data shows that the number of short drama apps going overseas has skyrocketed from single digits in November 2023 to over 100 by June 2024. Three major platforms - ReelShort, DramaBox and ShortMax - account for over 80% of the market share. The US market contributes 64.8% of total revenue, making it the largest income source.
译制剧占据市场主流，在头部平台DramaBox上占比达60-70%。欧美25岁以上年轻女性和东南亚观众成为核心受众，他们被"逆袭复仇"和"甜宠爱情"等强情节内容吸引。
Translated dramas dominate the market, accounting for 60-70% on leading platform DramaBox. Young women over 25 in Europe/America and Southeast Asian audiences have become core viewers, attracted by "revenge plots" and "sweet romance" storylines.
专家指出，短剧出海成功得益于三大因素：1）全球碎片化娱乐消费趋势；2）中国文化亲近感；3）TikTok等平台的基础设施支持。随着行业进入2.0阶段，内容创新和品质提升将成为下一阶段竞争关键。
Experts point out that the success of short dramas going global stems from three factors: 1) Global trend of fragmented entertainment consumption; 2) Cultural affinity with Chinese content; 3) Infrastructure support from platforms like TikTok. As the industry enters phase 2.0, content innovation and quality improvement will become key competitive advantages.
畅读海外短剧事业部总经理陈僖表示："短剧基建的快速发展将为出海团队提供坚实支持，行业即将迎来从量变到质变的2.0时代。"
Chen Xi, General Manager of Changdu Overseas Short Drama Division, stated: "The rapid development of short drama infrastructure will provide solid support for overseas teams. The industry is about to enter the 2.0 era of qualitative transformation."
