外贸生意如何起步：Shopify后台通知设置与谷歌推广运营指南
想做外贸生意如何起步？ 对于新手卖家而言，Shopify建站+谷歌推广是最快打开国际市场的组合。 本文将详细介绍Shopify后台通知设置技巧，并解析谷歌推广运营的核心概念。
How to start a foreign trade business? For beginners, Shopify store + Google Ads is the fastest way to enter global markets. This article details Shopify notification settings and explains Google Ads operation.
Shopify后台通知设置详解
Shopify Notification Settings Guide
1. 客户通知设置
登录Shopify后台 → 设置 → 通知 → 客户通知
• 可自定义Logo、按钮颜色等品牌元素
• 重要提示：不要修改系统自动生成的邮件模板代码
1. Customer Notifications
Login to Shopify → Settings → Notifications → Customer notifications
• Customize brand elements like logo and button colors
• Important: Do not modify system-generated email template codes
2. 电子邮件营销
建议保持默认设置，确保营销邮件正常发送
2. Email Marketing
Recommended to keep default settings for proper email delivery
3. 员工订单通知
• 修改为常用邮箱接收订单提醒
• 桌面通知功能建议关闭
3. Staff Order Notifications
• Change to frequently used email for order alerts
• Disable desktop notifications
谷歌推广运营是什么意思？
What Does Google Ads Operation Mean?
谷歌推广运营是通过Google Ads平台进行海外市场推广的完整流程，包括：
• 关键词研究
• 广告系列创建
• 出价策略制定
• 广告效果优化
Google Ads operation refers to the complete process of international marketing through Google Ads, including:
• Keyword research
• Campaign creation
• Bidding strategy
• Performance optimization
连连跨境支付提醒：
完善的Shopify后台设置+专业的谷歌推广运营是外贸成功的两大基石。建议新手卖家先掌握基础设置，再逐步学习广告投放技巧。
LianLian Global Payment Tips:
Proper Shopify settings + professional Google Ads operation are two pillars for foreign trade success. Beginners should master basic settings first before learning advertising techniques.
