保康茶产业全链升级：从传统种植到三产融合的华丽蜕变
保康茶产业全链升级：从传统种植到三产融合的华丽蜕变
Baokang Tea Industry Transformation: From Traditional Planting to Integrated Development
湖北保康讯 - 春风送暖，茶香四溢。在保康县城关镇九皇山村新建的有机茶园里，茶农们正忙碌地采摘着嫩绿的茶叶。"现在是谷雨茶采摘的关键期，每天有近百人采茶，今年预计产值将突破150万元。"九皇山楚和茶叶种植专业合作社负责人李天保自豪地表示。
Hubei Baokang News - With the warm spring breeze, the fragrance of tea fills the air. In the newly built organic tea garden in Jiuhuangshan Village, tea farmers are busy picking tender tea leaves. "This is the critical period for Guyu tea picking, with nearly 100 people picking tea every day. This year's output value is expected to exceed 1.5 million yuan," said Li Tianbao, head of the Jiuhuangshan Chuhe Tea Planting Professional Cooperative, proudly.
产业链升级：从"小茶叶"到"大茶业"
Industrial Chain Upgrade: From "Small Tea" to "Big Tea Industry"
保康县作为"襄阳高香茶"核心产区，近年来通过全产业链布局推动产业转型升级。店垭镇镇长张晓军表示："2024年产量计划突破3400吨，产值达3.5亿元。"
As the core production area of "Xiangyang High-Fragrance Tea", Baokang County has promoted industrial transformation and upgrading through comprehensive industrial chain layout in recent years. Zhang Xiaojun, mayor of Dianya Town, said: "The output in 2024 is planned to exceed 3,400 tons, with an output value of 350 million yuan."
保康县采取多项措施推动茶产业发展：
- 茶园基地规模从2018年的15.4万亩扩大到2023年的19.6万亩
- 茶叶年加工能力从1000多吨提升到1万吨
- 出口额从5000万元增加到2亿元
- 茶产业综合产值从10亿元增长到18亿元
Baokang County has taken multiple measures to promote tea industry development:
- Tea garden base area expanded from 154,000 mu in 2018 to 196,000 mu in 2023
- Annual tea processing capacity increased from over 1,000 tons to 10,000 tons
- Export value rose from 50 million yuan to 200 million yuan
- Comprehensive output value of tea industry grew from 1 billion yuan to 1.8 billion yuan
品牌建设：从"卖资源"到"卖品牌"
Brand Building: From "Selling Resources" to "Selling Brands"
保康茶业集团有限公司引进国际领先的智能化生产线，严格按照"保康毛尖""保康炒青""保康红"等区域公用品牌标准进行生产。董事长肖德雄表示："所有工序都有严格规定，确保产品品质。"
Baokang Tea Industry Group Co., Ltd. has introduced internationally leading intelligent production lines, strictly following the standards of regional public brands such as "Baokang Maojian", "Baokang Chaoqing" and "Baokang Red". Chairman Xiao Dexiong said: "All processes have strict regulations to ensure product quality."
品牌建设措施包括：
- 建立绿色有机茶品牌认证激励机制
- 对新取得国家有机认证的企业给予5万元奖补
- 对获得"中国驰名商标"等称号的企业给予10万元奖励
- 推动优质茶企上线国家832平台
Brand building measures include:
- Establishing a green organic tea brand certification incentive mechanism
- Providing 50,000 yuan subsidies to enterprises newly obtaining national organic certification
- Awarding 100,000 yuan to enterprises obtaining titles such as "China Famous Trademark"
- Promoting high-quality tea enterprises to go online on the national 832 platform
三产融合：从单一业态到综合发展
Integrated Development: From Single Format to Comprehensive Development
在歇马镇百峰村香炉山茶园，15栋精致木屋与茶园景观相得益彰，打造出"住在风景里"的独特体验。该项目距离4A级景区九路寨仅10公里，带动村集体经济年增收10万元以上。
In the Xianglushan Tea Garden in Baifeng Village, Xiema Town, 15 exquisite wooden houses complement the tea garden landscape, creating a unique experience of "living in the scenery". The project is only 10 kilometers away from the 4A-level scenic spot Jiuluzhai, increasing the village collective economy by more than 100,000 yuan annually.
保康县茶旅融合亮点：
- 建成全国最美休闲乡村-店垭镇格栏坪村
- 打造官山世外茶源国家级生态农场
- 建立歇马镇白竹香炉山茶旅融合示范基地
- 开发店垭镇"西岭山居"等茶文旅景区
Highlights of Baokang's tea-tourism integration:
- Built Gelanping Village in Dianya Town - the most beautiful leisure village in China
- Created Guanshan Tea Source National Ecological Farm
- Established Xiema Town's Xianglushan Tea-Tourism Integration Demonstration Base
- Developed tea culture and tourism scenic spots such as "Xiling Mountain Residence" in Dianya Town
通过全产业链布局、品牌化运作和三产融合发展，保康县成功将"小茶叶"培育成"大茶业"，实现了生态效益与经济效益的双赢，为乡村振兴提供了可复制的成功经验。
Through comprehensive industrial chain layout, brand operation and integrated development of three industries, Baokang County has successfully cultivated "small tea" into a "big tea industry", achieving a win-win situation for ecological and economic benefits, and providing replicable successful experience for rural revitalization.
