跨境电商企业合规发展之道：龙华区举办专题交流会
深圳商报·读创客户端首席记者 张玮玮 | 通讯员 黄北全 王雯哲
12月19日，"龙企出海，法护启航"助企合规出海法律服务活动在深圳市龙华区港之龙科技园产业服务中心成功举办。本次活动聚焦跨境电商企业合规主题，旨在推动行业高质量发展，培育外贸新动能。
On December 19, the "Longqi Going Global, Legal Protection for Sailing" enterprise compliance service event was successfully held at the Industrial Service Center of Gangzhilong Technology Park in Longhua District, Shenzhen. Focusing on the compliance of cross-border e-commerce enterprises, the event aimed to promote high-quality development of the industry and cultivate new momentum for foreign trade.
活动由龙华区司法局、商务局等多部门指导，吸引了50余名企业代表和律师参与。与会专家就跨境电商法律风险防范和全球品牌保护等议题进行了深入探讨。
The event was guided by multiple departments including the Longhua District Justice Bureau and Commerce Bureau, attracting over 50 enterprise representatives and lawyers. Experts conducted in-depth discussions on topics such as legal risk prevention in cross-border e-commerce and global brand protection.
法律风险防范策略
Legal Risk Prevention Strategies
广东德纳律师事务所尚峰彬律师指出："跨境电商企业需建立动态法律风险管理机制，密切关注各国监管政策变化。"他特别强调了税务合规和国际物流方面的风险防范。
Shang Fengbin, lawyer from Guangdong Denah Law Firm, pointed out: "Cross-border e-commerce enterprises need to establish dynamic legal risk management mechanisms and closely monitor regulatory changes in various countries." He particularly emphasized risk prevention in tax compliance and international logistics.
全球品牌保护布局
Global Brand Protection Strategies
深圳欧税通技术有限公司运营总监房佩琳表示："在全球化浪潮中，商标已成为企业保护品牌、拓展市场的关键工具。"她详细讲解了品牌保护的重要性及具体实施策略。
Fang Peilin, Operations Director of Shenzhen Oshui Technology Co., Ltd., stated: "In the wave of globalization, trademarks have become key tools for enterprises to protect their brands and expand markets." She elaborated on the importance of brand protection and specific implementation strategies.
本次活动为跨境电商企业提供了宝贵的合规指导，助力企业在"出海"过程中规避风险、把握机遇。与会企业代表纷纷表示收获颇丰，将把学到的合规知识应用到实际经营中。
The event provided valuable compliance guidance for cross-border e-commerce enterprises, helping them avoid risks and seize opportunities in the "going global" process. Participating enterprise representatives unanimously stated that they benefited greatly and would apply the compliance knowledge learned to actual operations.
