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2022年如何寻找靠谱海外客户申请谷歌竞价推广？深度解析出海趋势

随着全球市场变化，"出海"战略正经历深刻变革。本文将为您解析2022年海外营销新趋势，特别是如何寻找优质海外客户开展谷歌竞价推广。

The global market is undergoing profound changes, and the "going global" strategy is being transformed. This article will analyze the new trends in overseas marketing in 2022, especially how to find high-quality foreign clients for Google Ads campaigns.

一、全球原生模式崛起

1. The Rise of Global Native Model

传统"出海"模式正被"全球原生"企业取代。这些企业从创立之初就瞄准全球市场，如musical.ly(现TikTok)。对于谷歌广告投放而言，这意味着需要寻找具有全球视野的客户。

The traditional "going global" model is being replaced by "global native" companies. These enterprises target the global market from day one, like musical.ly (now TikTok). For Google Ads, this means finding clients with global vision.

二、2022年海外营销现状

2. Current Status of Overseas Marketing in 2022

1. 应用类创业转向低调
工具类APP受平台政策影响较大，建议寻找社交、游戏等垂直领域的客户。

1. App startups become low-key
Tool apps are greatly affected by platform policies. It's recommended to find clients in vertical fields like social and games.

2. 消费投资降温
跨境电商面临盈利压力，但SHEIN等成功案例证明品牌建设的重要性。可关注具有品牌意识的中小企业。

2. Cooling of consumer investment
Cross-border e-commerce faces profitability pressure, but success cases like SHEIN prove the importance of branding. Focus on SMEs with brand awareness.

3. SaaS行业挑战巨大
全球化SaaS需要本地化运营经验，寻找在目标市场有资源的客户更易成功。

3. Huge challenges in SaaS industry
Global SaaS requires localization experience. Clients with resources in target markets are more likely to succeed.

三、中国优势新思考

3. Rethinking China's Advantages

传统供应链和流量优势面临挑战，新的优势在于：

Traditional supply chain and traffic advantages are being challenged. New advantages include:

• 成熟产业生态培育的优质项目
• 中国企业成功经验的借鉴价值
• 流量和供应链细分领域的蓝海机会

• Quality projects nurtured by mature industrial ecosystems
• Reference value of Chinese companies' success experience
• Blue ocean opportunities in traffic and supply chain segments

四、如何寻找优质海外客户

4. How to Find Quality Foreign Clients

1. 关注海外华人创业者
他们兼具中外优势，是理想的谷歌广告投放客户。

1. Focus on overseas Chinese entrepreneurs
They combine the advantages of China and foreign countries, making them ideal Google Ads clients.

2. 细分领域深耕
电商服务、游戏发行等细分赛道仍有大量机会。

2. Deep cultivation in segments
There are still many opportunities in segments like e-commerce services and game publishing.

3. 本地化运营能力
寻找具有本地团队或资源的客户，广告投放效果更佳。

3. Localization capability
Clients with local teams or resources can achieve better ad performance.

五、2022年谷歌广告投放建议

5. Google Ads Recommendations for 2022

1. 关注TikTok等新兴流量平台与谷歌广告的协同效应

1. Pay attention to the synergy between emerging traffic platforms like TikTok and Google Ads

2. 品牌建设与效果广告并重

2. Balance brand building and performance ads

3. 利用数据分析优化投放策略

3. Use data analysis to optimize ad strategies

总结：2022年出海营销虽面临挑战，但通过精准定位优质客户、发挥中国优势、深耕细分领域，仍能在谷歌广告投放中获得良好回报。

Conclusion: Although overseas marketing faces challenges in 2022, good returns can still be achieved in Google Ads by accurately positioning quality clients, leveraging China's advantages, and cultivating segments.