放心的离岸贸易：谷歌竞价推广与外贸新手的坚持之道

放心的离岸贸易：谷歌竞价推广与外贸新手的坚持之道

Reliable Offshore Trade: Is Google PPC the Answer? Should New Exporters Persist Without Orders?

外贸新手连续两个月未出单正常吗？ (Is it normal for new exporters to get zero orders in two months?)

如果情况属实，连续两个月没有出单的情况或许并不严重。外贸的核心在于业务和销售，主要职责是协助公司与国外采购商建立合作关系，促成订单，并根据业绩获得提成。

If this is true, going two months without orders may not be serious. The core of foreign trade lies in business development and sales. The main responsibility is to help companies establish cooperative relationships with foreign buyers, facilitate orders, and earn commissions based on performance.

这是一个需要持续积累和学习的过程，需要逐步掌握开发客户、与客户谈判以及积累客户资源等技巧，最终实现出单的目标。对于新人而言，在各方面都尚未积累的情况下，连续两个月没有出单是较为常见的现象。

This is a process that requires continuous accumulation and learning. You need to gradually master skills such as customer development, negotiation, and resource accumulation to ultimately achieve the goal of getting orders. For newcomers, it's relatively common to go two months without orders when you haven't built up experience in all aspects.

是否应该继续坚持外贸工作？ (Should you persist in foreign trade?)

首先，你需要明确，做外贸主要依赖提成和业绩来获取收入。虽然外贸行业中不乏年入百万+的成功人士，但这也意味着该行业不存在明确的发展上限。

First, you need to understand that foreign trade income mainly depends on commissions and performance. Although there are successful people in the industry earning millions annually, this also means there's no clear ceiling for development.

然而，如果你本身性格懒惰、缺乏进取精神，或者仅仅是为了底薪而工作，缺乏积极主动的态度，那么我建议你考虑更换其他工作。

However, if you're inherently lazy, lack initiative, or are just working for the base salary without proactive attitude, I'd recommend considering other career options.

给坚持者的建议 (Advice for those who choose to persist)

当前，我们正处于"后外贸时代"，随着我国外贸市场的不断完善和外贸门槛的逐步降低，每个目标国外采购商客户都可能面临众多同行外贸业务员的竞争。

We are now in the "post-foreign trade era." With China's foreign trade market becoming more mature and entry barriers lowering, every target foreign buyer may face competition from numerous export salespeople.

你需要在众多竞争对手中脱颖而出，成功拿下客户订单。作为新人，你可以向公司的资深外贸人员学习，专注于客户跟进、客户维护和处理订单等专业领域，付出比别人更多的努力。

You need to stand out from competitors and successfully secure orders. As a newcomer, learn from senior colleagues, focus on professional areas like customer follow-up, account maintenance, and order processing, while putting in more effort than others.

SEO优化建议 (SEO Optimization Tips)

1. 针对"离岸贸易"、"外贸新手"、"谷歌推广"等关键词优化内容
1. Optimize content for keywords like "offshore trade", "new exporters", "Google PPC"

2. 使用H1/H2标题明确文章结构
2. Use H1/H2 headings to clarify article structure

3. 中英对照内容提升国际受众覆盖
3. Bilingual content improves international audience reach