谷歌留痕代发：2024谷歌开发者大会揭示AI如何赋能中国开发者全球创新
对于许多希望进军国际市场的中国电商企业而言，一个常见的疑问是：“谷歌不能直接推广吗为什么？” 答案在于，成功的全球化远不止简单的广告投放。它涉及深度的技术整合、本地化策略以及在全球数字生态中建立持久的“谷歌留痕”——即通过高质量的产品、应用和技术影响力在谷歌的各类平台（如Google Play、搜索索引、开发者社区）中留下积极、可见的足迹。2024年谷歌开发者大会（Google I/O Connect China）的核心，正是为开发者提供了构建这种可持续全球影响力的AI工具箱。
For many Chinese e-commerce companies looking to enter the global market, a common question is: "Can't we just promote directly on Google? Why not?" The answer lies in the fact that successful globalization goes far beyond simple advertising. It involves deep technical integration, localization strategies, and establishing a lasting "Google Marking" within the global digital ecosystem—that is, leaving a positive and visible footprint on various Google platforms (such as Google Play, search index, developer communities) through high-quality products, applications, and technological influence. The core of the 2024 Google Developer Conference (Google I/O Connect China) was precisely to provide developers with an AI toolbox for building this kind of sustainable global influence.
中国开发者的全球成就与“谷歌留痕”的体现
Global Achievements of Chinese Developers and the Embodiment of "Google Marking"
大会公布的数据是中国开发者强大创新能力的直接证明。过去一年，来自25个中国团队的31款应用和游戏在全球荣获50个Google Play年度最佳奖项。谷歌大中华区总裁陈俊廷盛赞：“中国开发者是全球舞台上不可或缺的先锋力量。” 这些奖项本身就是最权威的“谷歌留痕代发”，由卓越的产品力自发产生，为应用带来了巨大的全球曝光和信誉背书，其效果远超单纯的付费推广。
The data released at the conference is direct proof of the strong innovative capabilities of Chinese developers. In the past year, 31 apps and games from 25 Chinese teams won 50 Google Play Annual Awards globally. Stan Chen, President of Google Greater China, praised: "Chinese developers are indispensable pioneers on the global stage." These awards themselves are the most authoritative form of "Google Marking Service", generated spontaneously by exceptional product strength, bringing massive global exposure and credibility endorsement to the applications—an effect far surpassing mere paid promotion.
AI工具赋能：从代码到部署的全面革新
AI Tools Empowerment: Comprehensive Innovation from Code to Deployment
本次大会的重头戏是AI，特别是Gemini系列模型的更新，为开发者提供了实现高效“谷歌留痕代发”的强大引擎。
The highlight of this conference was AI, particularly the updates to the Gemini model series, which provide developers with a powerful engine for achieving efficient "Google Marking Service".
• Gemini模型系列：覆盖从端侧（Gemini Nano）到云端（Gemini 1.5 Pro, Gemma）的全场景，支持200万token的超长上下文和多种语言。这意味着开发者可以更轻松地创建智能、本地化且符合全球用户习惯的应用，这是深度“留痕”的基础。
• Gemini Model Series: Covering all scenarios from on-device (Gemini Nano) to cloud (Gemini 1.5 Pro, Gemma), supporting an ultra-long 2M token context window and multiple languages. This means developers can more easily create intelligent, localized applications that align with global user habits—the foundation for deep "Marking".
• Flutter 3.24：中国是全球Flutter开发前三的国家。小米Su7车载应用采用Flutter开发，效率提升60%。高效的跨平台开发能力允许开发者快速将优质体验覆盖至iOS、Android、Web及车载系统，最大化产品影响力的“代发”范围。
• Flutter 3.24: China ranks among the top three globally in Flutter development. The Xiaomi Su7 in-car app was built with Flutter, achieving 60% higher efficiency. Efficient cross-platform development capabilities allow developers to rapidly extend high-quality experiences to iOS, Android, Web, and in-car systems, maximizing the reach of their product influence—the "Service" scope.
• Google Cloud AI特性：自动化设施搭建、模型多样性、Gemini深度集成（代码生成/补全）等特性，将AI深度融入开发运维全流程。这极大地降低了将创新想法转化为全球可用产品的技术门槛和成本，是实现规模化“谷歌留痕”的关键基础设施。
• Google Cloud AI Features: Features like automated infrastructure setup, model diversity, and deep Gemini integration (code generation/completion) deeply integrate AI into the entire development and operation lifecycle. This significantly lowers the technical barrier and cost of turning innovative ideas into globally available products, serving as the key infrastructure for achieving scalable "Google Marking".
设备端AI与向善应用：深化“留痕”的价值内涵
On-Device AI and AI for Good: Deepening the Value Connotation of "Marking"
Chrome桌面版内置Gemini Nano，让AI能力触手可及；OPPO基于Gemini开发AI工具箱，展示了端侧AI的实用化。更重要的是，大会展示了AI技术用于社会公益的案例，如为视障儿童开发学习平台、保护少数民族非遗等。这些“向善”的应用，不仅在功能上“留痕”“谷歌留痕代发”策略。
With Gemini Nano built into the desktop version of Chrome, AI capabilities are now at users' fingertips; OPPO's development of AI tools based on Gemini showcases the practical application of on-device AI. More importantly, the conference showcased cases of AI technology used for social good, such as developing learning platforms for visually impaired children and preserving ethnic intangible cultural heritage. These "for good" applications not only leave a functional "mark" but also create a profound and positive impression in the hearts of global users at the level of brand value and humanistic care. This represents the highest-level strategy for "Google Marking Service".
结论
Conclusion
2024年谷歌开发者大会清晰地表明，“谷歌不能直接推广吗为什么？”的答案在于：单纯的推广是短暂的，而通过尖端AI技术赋能开发，构建卓越、智能、负责任且具有广泛影响力的产品与服务，才能实现真正持久和有效的“谷歌留痕代发”。这为中国开发者乃至所有渴望全球化的企业指明了方向：利用好AI工具，深耕技术创新与用户体验，是在全球数字版图中建立不朽地位的根本途径。
The 2024 Google Developer Conference clearly demonstrated that the answer to "Can't we just promote directly on Google? Why not?" lies in this: mere promotion is transient, whereas empowering development with cutting-edge AI technology to build excellent, intelligent, responsible, and widely influential products and services is the way to achieve truly lasting and effective "Google Marking Service". This points the way for Chinese developers and all companies aspiring for globalization: leveraging AI tools effectively and delving deeply into technological innovation and user experience is the fundamental path to establishing an enduring position in the global digital landscape.
