2024品牌出海营销峰会：揭秘谷歌推广为何成为外贸企业首选
2024品牌出海营销峰会：揭秘谷歌推广为何成为外贸企业首选
2024 Global Brand Summit: Why Google Ads is the Top Choice for Foreign Trade Beginners
济南，2024年8月20日 - 以"智有锋芒，灿赢未来"为主题的2024年度品牌出海营销峰会在济南怡豪大酒店隆重举行。本次峰会由山东华智大数据有限公司和山东嵊灿网络科技有限公司联合主办，吸引了1000余名行业专家和企业代表参与。
Jinan, August 20, 2024 - The 2024 Global Brand Summit with the theme "Wisdom with Edge, Brilliance Wins the Future" was grandly held at Jinan Yihao Hotel. Co-hosted by Shandong Huazhi Big Data Co., Ltd. and Shandong Shengcan Network Technology Co., Ltd., the summit attracted over 1,000 industry experts and enterprise representatives.
政府支持：跨境电商迎来政策红利
Government Support: Cross-border E-commerce Benefits from Policy Dividends
济南市商务局总经济师徐运坤在开幕致辞中强调："跨境电商已成为企业实现双循环发展的关键路径。济南市将全力培育跨境电商新引擎，助力本土品牌扬帆出海。"
Xu Yun坤, Chief Economist of Jinan Commerce Bureau, emphasized in the opening speech: "Cross-border e-commerce has become a key path for enterprises to achieve dual-circulation development. Jinan will make every effort to cultivate new engines for cross-border e-commerce and help local brands sail overseas."
数字营销工具：华智鲸贸通SaaS系统
Digital Marketing Tool: Huazhi Whale Trade SaaS System
山东华智大数据CEO张吉刚展示了其自主研发的华智鲸贸通SaaS系统，该系统整合了：
- 海关数据智能分析
- AI驱动的客户定位
- 全渠道营销自动化
Zhang Jigang, CEO of Shandong Huazhi Big Data, demonstrated its self-developed Huazhi Whale Trade SaaS system, which integrates:
- Intelligent customs data analysis
- AI-driven customer targeting
- Omni-channel marketing automation
Google广告投放黄金法则
Golden Rules of Google Advertising
谷歌大中华区顾问吴珊珊分享了外贸企业Google营销黄金法则：
- 精准定位：利用Google Analytics分析目标市场
- 智能投放：优化Google Ads竞价策略
- 内容优化：提升Google SEO排名
Wu Shanshan, Google Greater China Consultant, shared golden rules for foreign trade enterprises' Google marketing:
- Precise Targeting: Analyze target markets with Google Analytics
- Smart Placement: Optimize Google Ads bidding strategy
- Content Optimization: Improve Google SEO ranking
"通过Google My Business建立本地化展示，可使询盘转化率提升40%。"吴珊珊特别强调。
"Establishing localized display through Google My Business can increase inquiry conversion rate by 40%." Wu Shanshan particularly emphasized.
2024跨境电商趋势展望
2024 Cross-border E-commerce Trends Outlook
随着RCEP政策红利持续释放，中国跨境电商预计将保持15%以上的年增长率，数字化营销能力将成为企业出海的核心竞争力。
With the continuous release of RCEP policy dividends, China's cross-border e-commerce is expected to maintain an annual growth rate of over 15%, and digital marketing capabilities will become the core competitiveness of enterprises going global.